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Search marketing and advertising provider Kenshoo released its 2010 Online Retail Holiday Shopping Report today. Kenshoo aggregated search marketing data from the holiday shopping season across its U.S. Retail Index, analyzing over...
Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...
Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...
2008 has drawn to a close, and many Web professionals are wondering what next year will bring. It may seem arbitrary to make predictions, but the Web business is not a static industry and forecasting often shines the light on our practical...
AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting...
One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number...
It's never too late to toss your hat in the ring and start a PPC advertising campaign. You will however need the right tools if you expect to become successful at the endeavor. The big decision most are forced to make is to manage...
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