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Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...
The value of advertising on Facebook has been called into question over the last few months, most notably by automobile manufacturer GM’s decision to pull out of the social network’s paid advertising program. But it looks...
At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products. Each release is aimed at helping marketers...
The Web world moves at a furious pace, and digital workers can miss the next big thing in the blink of an eye. Some emerging services such as Pinterest are fortunate enough to take center stage while other solutions of seemingly equal...
Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. Kenshoo customers spent 109 percent...
Your social media marketing wishes are now MyPRGenie's command. PR and social media platform MyPRGenie , introduced Tweet Genie and Facebook Genie at ad:tech NY this week. These apps make it easier and more affordable for companies...
According to the "US Local Media Annual Forecast (2010-2015)", a report rom BIA/Kelsey, social media ad spend will more than double, to 21.9 percent of all digital ad spend by 2015. The report also predicts that Facebook...
The Internet advertising industry took notice when comScore reported that more than a third of all online display ads in the U.S. in February appeared on Facebook — which is more than three times as many ads served on the second...
Content discovery engine StumbleUpon announced today the availability of a social media brand advertising platform dubbed Paid Discovery - and you are either going to love it, or hate it. "Today's display ads fundamentally...
Starting this month, Promoted Tweets – those messages paid for by advertisers – will start appearing in users' timelines, according to this leaked Twitter advertising webinar . This is just part of an overall advertising...
Clearspring Technologies, makers of the wildly popular AddThis content sharing platform, has launched Audience Platform which enables advertisers and publishers to reach audiences of influencers and “intenders”. I am not...
2008 has drawn to a close, and many Web professionals are wondering what next year will bring. It may seem arbitrary to make predictions, but the Web business is not a static industry and forecasting often shines the light on our practical...
Social media advertising network SocialMedia.com launched Social Banners today, creating a new way (potentially) for blatant advertising to work within social media. Whether it will redefine the opportunities for targeted interaction...
Sometrics today launched a free ad serving technology specifically engineered for the social web. The platform incorporates social targeting capabilities that help developers monetize the social web and increasing revenue by targeting...
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