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Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...
Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made...
Google’s new enhanced campaigns provide marketers with a better way to advertise across devices in our increasingly mobile world. This is because enhanced campaigns allow marketers to manage ads across devices, locations and...
Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. The plugin, created by Flare...
Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...
It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only...
When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...
Google just released a new feature that enables advertisers to share budget (daily spend) across multiple campaigns in an Adwords account. The feature is actually quite innovative. Say for example that an advertiser runs three campaigns...
Google announced last week that they would soon update their Adwords policies for software principles, arbitrage, advertiser claims, as well as relevance, clarity and accuracy. Let's take a closer look as the changes are expected...
It is possible to beat the "big boys" of paid search? You know, the companies spending millions each month on Adwords and adCenter campaigns? Yes, yes it is. Digital marketing intelligence provider AdGooroo has released a...
Managing performance-based advertising accounts can be a cumbersome and inefficient process – well, it can be if you’re not focused clearly on automating processes and using all of the data at your disposal. Google recently...
What would you do differently if you knew the paid search strategy of your competitors? Google has for quite some time provided data on impression share within campaigns and ad groups, reporting the percentage of impressions received...
AdWords advertisers running display campaigns have been using a system that was designed for search-based advertising, and doing so for many years. It's worked well but according to an announcement made today, Google is preparing...
AdWords advertisers have had advertising sitelinks at their disposal for quite some time and, by all accounts, they seem to work pretty well. According to Google, in fact, the click-through rate is 30 percent higher for advertisements...
Google has made several improvements to its AdWords Search Funnels, a tool initially released in 2010 that enables advertisers to better understand the series of search impressions and clicks that ultimately result in conversion. Google...
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Yahoo! Acquires Tumblr in Billion Dollar...
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