Posts tagged adwords&pageindex=1 RSS

Google Guidance on Sitelinks

Despite being a powerful driver of clicks on the search results pages, most advertisers don't take advantage of AdWords' Sitelinks offering. Based on data released by Google however, they most certainly should be. According...

AdWords Benchmarking >> Advertisers Grade Performance with WordStream

Companies spend millions of dollars each year on Google's AdWords platform. So, how are their campaigns performing? And how do those campaigns perform in relation to your efforts, and the efforts of other advertiser's in your...

In-Ad Surveys Enable Google to See Why Users Mute Ads

On the heels of its 2013 Bad Ads report , Google indicated that it will soon be introducing in-ad surveys that will be shown to users who elect to "mute" a display ad from the Google network. By using the data to learn why...

Moving Beyond AdWords

:: By Danielle Forget, WhatRunsWhere :: The digital world is evolving all the time, leaving us online marketers to try and keep a pulse on where the crowd is moving. We know that online marketing is a powerful tool for attracting new...

Google Trusted Stores Retooled for the Holidays

Internet merchants participating in Google's Trusted Stores program will have a slight advantage this Cyber Monday - and through the 2013 holidays. Last week Google indicated that its Trusted Stores offering, which launched last...

Can You Hear Me Ka-Ching Now? Calls as Conversions Come to AdWords

Google announced at the beginning of October that phone calls would soon be added as a conversion type within AdWords and that day has finally come. The mobile click-to-call ads will now be shown in the regular Conversion columns....

Adwords Shopping Campaigns Makes PLAs a Breeze for Internet Retailers

Right in time for the holiday season, Google has up and introduced a new campaign type for product listing ads (PLAs) that should make it easier for merchants to connect with their consumers when promoting products on Google and obtain...

Google Gets Hyper-Localized With Web & Mobile Shopping

Google recently released two new features that will likely send shockwaves through the e-commerce and digital marketing communities. The first e-commerce game changer is the upcoming global availability of Product Listing Ads for local...

AdWords New Bid Simulator Feature Estimates Conversions

In addition to receiving data on clicks, impressions, and cost estimates, AdWords advertisers can now also see estimated conversions through its Bid Simulator tool. The Bid Simulator tool estimates what advertisers results could have...

Bid Adjustment Reports for Adwords Enhanced Campaigns

Google’s Enhanced Campaigns went live this week and all seems relatively quiet on the digital frontlines – translation: nobody’s panicking (at least not yet). Today Google and its Adwords team announced a new feature...

Remarketing In Adwords Arrives for Internet Retailers

Google has been on rapidly releasing new advertising related features and functionality this month. Last week it announced enhanced sitelinks and inventory aware campaigns and now it's offering up something even more attractive...

Inventory Aware Campaigns for Google Merchants

Google has announced the availability of a feature that will automatically create and optimize advertising campaigns based on a Google Merchant Center feed. These “inventory-aware” campaigns were initially released as a...

Sitelinks Get Detailed in Adwords Enhanced Campaigns

Last week Google announced that it will now enable advertisers to “nominate” specific text for sitelink descriptions within their Adwords account, controlling the descriptions that display when the Enhanced Campaign Sitelinks...

Using Graphic Design to Increase Visitor Response

By Bill Haig, Ph.D. When a company logo and its website design work together, the two have the potential to trigger greater trust and interaction with the website at first glance. This means greater sales for e-commerce sites. However...

As CPCs Rise, How Will Advertisers React?

Following the migration to Adwords Enhanced Campaigns, Google advertisers are seeing increased bid prices in the range of 6% during the last three months according to new findings from Adobe – which recently examined 100 advertisers...

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