Posts tagged adwords&pageindex=2 RSS

Sitelinks Get Detailed in Adwords Enhanced Campaigns

Last week Google announced that it will now enable advertisers to “nominate” specific text for sitelink descriptions within their Adwords account, controlling the descriptions that display when the Enhanced Campaign Sitelinks...

Using Graphic Design to Increase Visitor Response

By Bill Haig, Ph.D. When a company logo and its website design work together, the two have the potential to trigger greater trust and interaction with the website at first glance. This means greater sales for e-commerce sites. However...

As CPCs Rise, How Will Advertisers React?

Following the migration to Adwords Enhanced Campaigns, Google advertisers are seeing increased bid prices in the range of 6% during the last three months according to new findings from Adobe – which recently examined 100 advertisers...

How to Deal with AdWords Image Extensions

Last week, the pay-per-click (PPC) world was probably changed forever when Google began introducing an extension that allows advertisers to place images into its standard text-based AdWords ads on its search engine results pages (SERPs...

What Internet Retailers Spend on Paid Search

Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...

Social Annotations Now in Google Enhanced Campaigns

Google released enhanced campaigns back in February 2013 - ad campaigns which use context such as location, time of day, and device - and over 1.5 million campaigns have already officially been upgraded. Two new features have made...

5 Oughta Knows About Adwords Enhanced Campaigns

Google’s new enhanced campaigns provide marketers with a better way to advertise across devices in our increasingly mobile world. This is because enhanced campaigns allow marketers to manage ads across devices, locations and...

Ecommerce Analytics for InfusionSoft Users

Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. The plugin, created by Flare...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

Two Last Minute LOCAL Holiday Ad Suggestions from Google

It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only...

Merging Google Analytics and Adwords Data is Essential

When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...

Adwords Shared Budget Aids Account Performance

Google just released a new feature that enables advertisers to share budget (daily spend) across multiple campaigns in an Adwords account. The feature is actually quite innovative. Say for example that an advertiser runs three campaigns...

Adwords Policy Updates to Know

Google announced last week that they would soon update their Adwords policies for software principles, arbitrage, advertiser claims, as well as relevance, clarity and accuracy. Let's take a closer look as the changes are expected...

Beat the Big Boys in Paid Search

It is possible to beat the "big boys" of paid search? You know, the companies spending millions each month on Adwords and adCenter campaigns? Yes, yes it is. Digital marketing intelligence provider AdGooroo has released a...

Adwords Scripts for Account Management

Managing performance-based advertising accounts can be a cumbersome and inefficient process – well, it can be if you’re not focused clearly on automating processes and using all of the data at your disposal. Google recently...

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