Get the magazine exclusively for web professionals
AdWords advertisers have had advertising sitelinks at their disposal for quite some time and, by all accounts, they seem to work pretty well. According to Google, in fact, the click-through rate is 30 percent higher for advertisements...
Google has made several improvements to its AdWords Search Funnels, a tool initially released in 2010 that enables advertisers to better understand the series of search impressions and clicks that ultimately result in conversion. Google...
It's been a long time coming. But through its partnership with Federated Media , popular blogging platform Wordpress has launched an AdSense alternative dubbed WordAds . While the name is confusingly similar (at least to me) to...
Ready your call centers and have operators standing by; Google has released a bid-per-call advertising feature. While pay-per-call services have been around for quite some time, adding a bid for placement component to phone call advertising...
Google has released a new metric in Adwords which provides a top of page bid estimate . The metric approximates the cost-per-click bid needed to see an ad appear regularly in positions topping the search results. Since advertisements...
If the pitch Google gave advertisers this week about the value of affiliate marketing weren't enough to show's the search engine's commitment to the future of the practice, it's about to get much more obvious. Google...
Google announced that its Call Metrics product is now available to all advertisers in the US and Canada. Call Metrics works not unlike other click to call providers. A toll-free forwarding number is assigned and placed next to a text...
There is a big difference in performance when an ad appears in position #1 at the top of search results and when an ad appears in position #1 on the side. Several months ago, Google’s Chief Economist Hal Varian wrote a post about...
Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...
Several enhancements have been made to Google’s Sitelinks offering for Adwords advertisers since its launch in 2009 and the list of features for the ad format keeps getting longer - and better. Google introduce embedded sitelinks...
Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks...
According to a recent post at Google’s Inside AdWords blog, the company is striving “to make location targeting more accurate, easier to use and more flexible” for Web marketers. To that end, writes Nathania Lozada...
Display advertising has the potential to reemerge as an essential promotional technique for online advertisers thanks to remarketing. Google, on its Inside Adwords blog , makes the case today for remarketing on display advertising...
It's been nearly six months since Google launched Instant Previews on Google search results, providing users with a graphical overview of the site and highlighting the most relevant section (based on the users query). This week...
Another change is taking place with Google's search rankings, on the heels of Google's Farmer Update. This one, +1, is all about the intersection of social and search. From the official Google blog: "Our goal at Google...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
View all...
advertisement
