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Google announced improvements to its location-targeting controls today which will give Adwords advertisers the ability to target users (or exclude them) by their specific physical locations. “By physical location, we mean the...
As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to appease those in favor of blocking all trackable user data. Google announced on their AdWords blog that they will adopt the familiar...
Y-Combinator backed startup AdGrok has released a solution that will appeal greatly to those interested in starting large-scale AdWords campaigns quickly without spending the thousands of man hours (and dollars) typically required...
If you're anything like me, chances are you constantly measure yourself (or what you create) against that of the competition. The problem is you don't really know what the competition is doing in every case or at all times...
Google has never been one to shy away from testing its search results pages. It's latest test will enable advertisers to display more information in the headline. Google is changing the placement of the first description line for...
Today Google announced a slick update to its ad Preview Tool. Included is the ability to see integrated keyword diagnosis results. So, an advertiser can select a keyword or phrase and check where and in what ad groups the ads are appearing...
This week Google introduced an improved way for advertisers to manage negative keywords across multiple campaigns. Negative keywords, for those unfamiliar, are used to filter the words that are unrelated to the product or service being...
Google announced that its updated Keyword Tool, which combines features from the previous Keyword Tool and Search-based Keyword Tool, is now officially out of beta. The updated Keyword Tool is now the only Keyword Tool available in...
If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is, what it does, how it’s calculated, and how it affects your campaign performance and...
Google's AdWords Campaign Experiments or ACE (a free tool for testing and measuring changes to keywords, bids, ad groups and placements) announced in early August 2010 is now rolling out globally. What will be appealing to advertisers...
This week we discuss Google's latest search innovation with Editor-in-Chief Peter Prestipino, and what it means to your Web business. Also, we analyze some recent survey results about how consumers use social networking to discuss...
Google unveiled Google Instant today and it has the community of Web professionals (particularly those involved in online advertising via Adwords) quite concerned. No doubt about it, Google Instant is a significant development in the...
The interest in SalesForce.com's AppExchange never ceases to amaze me. New applications are added frequently, so if you're a SalesForce user and responsible for improving the user experience as well as the efficiency of your...
Google has launched a new forum aimed squarely at small- and medium-sized businesses (SMBs) called Small Business Center. Here, businesses and individuals can discuss their AdWords strategies and best practices, and share tips and...
Earlier this year Google launched click-to-call location extensions for search ads and it was well received by advertisers. They have taken the program a few steps forward today with the addition of location extensions which can be...
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