Posts tagged adwords&pageindex=3 RSS

Adwords Policy Updates to Know

Google announced last week that they would soon update their Adwords policies for software principles, arbitrage, advertiser claims, as well as relevance, clarity and accuracy. Let's take a closer look as the changes are expected...

Beat the Big Boys in Paid Search

It is possible to beat the "big boys" of paid search? You know, the companies spending millions each month on Adwords and adCenter campaigns? Yes, yes it is. Digital marketing intelligence provider AdGooroo has released a...

Adwords Scripts for Account Management

Managing performance-based advertising accounts can be a cumbersome and inefficient process – well, it can be if you’re not focused clearly on automating processes and using all of the data at your disposal. Google recently...

AdWords Auction Insight Report – What to Expect

What would you do differently if you knew the paid search strategy of your competitors? Google has for quite some time provided data on impression share within campaigns and ad groups, reporting the percentage of impressions received...

AdWords Refines Display Ad System

AdWords advertisers running display campaigns have been using a system that was designed for search-based advertising, and doing so for many years. It's worked well but according to an announcement made today, Google is preparing...

Google’s Ad Sitelinks Enhanced

AdWords advertisers have had advertising sitelinks at their disposal for quite some time and, by all accounts, they seem to work pretty well. According to Google, in fact, the click-through rate is 30 percent higher for advertisements...

Path Analysis: Google Refreshes Search Funnel Reports

Google has made several improvements to its AdWords Search Funnels, a tool initially released in 2010 that enables advertisers to better understand the series of search impressions and clicks that ultimately result in conversion. Google...

BREAKING: WordAds from WordPress Launched

It's been a long time coming. But through its partnership with Federated Media , popular blogging platform Wordpress has launched an AdSense alternative dubbed WordAds . While the name is confusingly similar (at least to me) to...

Bid-Per-Call at Google Adwords: Ready the Call Center

Ready your call centers and have operators standing by; Google has released a bid-per-call advertising feature. While pay-per-call services have been around for quite some time, adding a bid for placement component to phone call advertising...

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Top of Page Bid Estimates in Adwords

Google has released a new metric in Adwords which provides a top of page bid estimate . The metric approximates the cost-per-click bid needed to see an ad appear regularly in positions topping the search results. Since advertisements...

Google Now More Rigid on Adsense Approvals

If the pitch Google gave advertisers this week about the value of affiliate marketing weren't enough to show's the search engine's commitment to the future of the practice, it's about to get much more obvious. Google...

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Adwords Call Metrics Available to US/Canada

Google announced that its Call Metrics product is now available to all advertisers in the US and Canada. Call Metrics works not unlike other click to call providers. A toll-free forwarding number is assigned and placed next to a text...

New Adwords Report Segment: Top vs. Side

There is a big difference in performance when an ad appears in position #1 at the top of search results and when an ad appears in position #1 on the side. Several months ago, Google’s Chief Economist Hal Varian wrote a post about...

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Product Extensions and Product Local Ads - Mobile

Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...

Adwords Embedded Sitelinks

Several enhancements have been made to Google’s Sitelinks offering for Adwords advertisers since its launch in 2009 and the list of features for the ad format keeps getting longer - and better. Google introduce embedded sitelinks...

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