Posts tagged adwords&pageindex=3 RSS

Ecommerce Analytics for InfusionSoft Users

Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. The plugin, created by Flare...

Google App Showcases the Best Mobile Ads

Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...

Two Last Minute LOCAL Holiday Ad Suggestions from Google

It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only...

Merging Google Analytics and Adwords Data is Essential

When it comes to Internet advertising, the more data the better. In early October, Google made available a feature which enabled advertisers to combine Google Analytics data directly within Adwords accounts . If you haven't done...

Adwords Shared Budget Aids Account Performance

Google just released a new feature that enables advertisers to share budget (daily spend) across multiple campaigns in an Adwords account. The feature is actually quite innovative. Say for example that an advertiser runs three campaigns...

Adwords Policy Updates to Know

Google announced last week that they would soon update their Adwords policies for software principles, arbitrage, advertiser claims, as well as relevance, clarity and accuracy. Let's take a closer look as the changes are expected...

Beat the Big Boys in Paid Search

It is possible to beat the "big boys" of paid search? You know, the companies spending millions each month on Adwords and adCenter campaigns? Yes, yes it is. Digital marketing intelligence provider AdGooroo has released a...

Adwords Scripts for Account Management

Managing performance-based advertising accounts can be a cumbersome and inefficient process – well, it can be if you’re not focused clearly on automating processes and using all of the data at your disposal. Google recently...

AdWords Auction Insight Report – What to Expect

What would you do differently if you knew the paid search strategy of your competitors? Google has for quite some time provided data on impression share within campaigns and ad groups, reporting the percentage of impressions received...

AdWords Refines Display Ad System

AdWords advertisers running display campaigns have been using a system that was designed for search-based advertising, and doing so for many years. It's worked well but according to an announcement made today, Google is preparing...

Google’s Ad Sitelinks Enhanced

AdWords advertisers have had advertising sitelinks at their disposal for quite some time and, by all accounts, they seem to work pretty well. According to Google, in fact, the click-through rate is 30 percent higher for advertisements...

Path Analysis: Google Refreshes Search Funnel Reports

Google has made several improvements to its AdWords Search Funnels, a tool initially released in 2010 that enables advertisers to better understand the series of search impressions and clicks that ultimately result in conversion. Google...

BREAKING: WordAds from WordPress Launched

It's been a long time coming. But through its partnership with Federated Media , popular blogging platform Wordpress has launched an AdSense alternative dubbed WordAds . While the name is confusingly similar (at least to me) to...

Bid-Per-Call at Google Adwords: Ready the Call Center

Ready your call centers and have operators standing by; Google has released a bid-per-call advertising feature. While pay-per-call services have been around for quite some time, adding a bid for placement component to phone call advertising...

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Top of Page Bid Estimates in Adwords

Google has released a new metric in Adwords which provides a top of page bid estimate . The metric approximates the cost-per-click bid needed to see an ad appear regularly in positions topping the search results. Since advertisements...

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