Posts tagged adwords&pageindex=4 RSS

Adwords Embedded Sitelinks

Several enhancements have been made to Google’s Sitelinks offering for Adwords advertisers since its launch in 2009 and the list of features for the ad format keeps getting longer - and better. Google introduce embedded sitelinks...

Google Charging for Location Extension Direction Clicks

Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks...

Google Updates Location Targeting for AdWords

According to a recent post at Google’s Inside AdWords blog, the company is striving “to make location targeting more accurate, easier to use and more flexible” for Web marketers. To that end, writes Nathania Lozada...

Ready for Remarketing? Google says Yep...

Display advertising has the potential to reemerge as an essential promotional technique for online advertisers thanks to remarketing. Google, on its Inside Adwords blog , makes the case today for remarketing on display advertising...

Filed under: , ,

Instant Preview Now on Google Ads

It's been nearly six months since Google launched Instant Previews on Google search results, providing users with a graphical overview of the site and highlighting the most relevant section (based on the users query). This week...

What to Know About Google +1 for Web Professionals

Another change is taking place with Google's search rankings, on the heels of Google's Farmer Update. This one, +1, is all about the intersection of social and search. From the official Google blog: "Our goal at Google...

Location Targeting in Adwords Improves

Google announced improvements to its location-targeting controls today which will give Adwords advertisers the ability to target users (or exclude them) by their specific physical locations. “By physical location, we mean the...

Google, Yahoo Jump on the Do-Not-Track Bandwagon

As the debate over do-not-track legislation rages on, Google and Yahoo continue to take steps hoping to appease those in favor of blocking all trackable user data. Google announced on their AdWords blog that they will adopt the familiar...

Grok-o-matic: Adwords Campaigns in Minutes

Y-Combinator backed startup AdGrok has released a solution that will appeal greatly to those interested in starting large-scale AdWords campaigns quickly without spending the thousands of man hours (and dollars) typically required...

Analyze Your Adwords Performance vs the Competition

If you're anything like me, chances are you constantly measure yourself (or what you create) against that of the competition. The problem is you don't really know what the competition is doing in every case or at all times...

Filed under: , ,

Longer Headlines in Select Adwords Listings

Google has never been one to shy away from testing its search results pages. It's latest test will enable advertisers to display more information in the headline. Google is changing the placement of the first description line for...

Filed under: ,

Google Updates Ad Preview Tool

Today Google announced a slick update to its ad Preview Tool. Included is the ability to see integrated keyword diagnosis results. So, an advertiser can select a keyword or phrase and check where and in what ad groups the ads are appearing...

Nothing Negative About Negative Keyword Lists

This week Google introduced an improved way for advertisers to manage negative keywords across multiple campaigns. Negative keywords, for those unfamiliar, are used to filter the words that are unrelated to the product or service being...

Google Updated Keyword Tool Out of Beta

Google announced that its updated Keyword Tool, which combines features from the previous Keyword Tool and Search-based Keyword Tool, is now officially out of beta. The updated Keyword Tool is now the only Keyword Tool available in...

Filed under: , ,

Quality Score: Advanced Questions (and Answers)

If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is, what it does, how it’s calculated, and how it affects your campaign performance and...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter