Get the magazine exclusively for web professionals
Need someone to manage your Adwords campaign? Look no further than the new Google Professionals Search feature which, after being spotted a month ago by Tim Cohn is now live and fully operational (although no formal announcement has...
It's the first significant change to Adwords in what seems like, well... forever. Google announced today the addition of Ad Sitelinks, a new AdWords feature that will allow advertisers to extend advertisements by providing up to...
Google released data which seems to indicate that ad position does not affect conversion rates for single advertisements. Google’s Chief Economist Hal Varian stated that many advertisers believe that since Google ranks ads by...
Google has created an entirely new Adwords API (v2009) that, if you're a developer, is going to rock your socks off. Google has created new web services for managing campaign targeting options and campaign-level criteria. All Web...
Google released a new version of its AdWords Editor yesterday with several noteworthy updates. Advertisers are now able to make changes in a spreadsheet or custom application and import CSV files directly into the editor. Google has...
Google made several notable improvements to its AdWords display ad builder. With a focus on bringing richer content, interaction and tracking to display ads, the new Rich Media and video templates will provide advertisers with the...
Google made several live enhancements to its Adwords offering and is expanding its beta test to include more advertisers. Features of the partial beta roll out include: Performance graphs will help advertisers identify trends over...
Adwords clients using Google Analytics to track the performance of their campaigns will need to link those two accounts before March 4, 2009. This update will require that your AdWords and Analytics accounts are linked and that you...
Google announced a minor revsion to its AdWords policy regarding multiple display URL domains per ad group. Google will no longer allow for multiple URL domains within a single ad group. Moving forward, display URLs within an individual...
Website Magazine has discussed mobile website design in the past, but we have not really dug in on optimizing mobile advertising campaigns - perhaps because until recently there was no such opportunity. Or at least no viable opportunity...
Google has made some significant improvements to its AdWords display ad builder . Advertisers were previously able to create and customize display ads, but the enhancements enable users to make building display ads even easier. Features...
by Claire Devereux Thompson, Sterling Advertising Unless you have been hiding under a rock for the last few years, you’ll be aware that the dominant player in online search (estimates of Google’s domination of the US search...
Sponsored search listings are forever changed at Google. While not officially available throughout the entire Adwords network, expanded product search results which include images have been spotted in online jewelry store Blue Nile's...
Google released version 6.5 of its Adwords Editor . The release includes a few navigation changes (column auto-sizing, horizontal scrolling, column selection and a data picker) but the most noteworthy development is the release of...
According to an official announcement from Google , the method in which quality score (which influences how paid advertising is placed next to search results) is determined at Adwords is about to change. Quality Score (according to...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
View all...
advertisement
