Posts tagged adwords&pageindex=5 RSS

WM Radio: Google's Instant Search, Social Shopping Survey

This week we discuss Google's latest search innovation with Editor-in-Chief Peter Prestipino, and what it means to your Web business. Also, we analyze some recent survey results about how consumers use social networking to discuss...

Google Instant Driving Up Online Ad Prices

Google unveiled Google Instant today and it has the community of Web professionals (particularly those involved in online advertising via Adwords) quite concerned. No doubt about it, Google Instant is a significant development in the...

Five New Apps for Web Pro's on Force.com

The interest in SalesForce.com's AppExchange never ceases to amaze me. New applications are added frequently, so if you're a SalesForce user and responsible for improving the user experience as well as the efficiency of your...

Google's Latest Small Business Resource

Google has launched a new forum aimed squarely at small- and medium-sized businesses (SMBs) called Small Business Center. Here, businesses and individuals can discuss their AdWords strategies and best practices, and share tips and...

Location Extensions from Google for Mobile Advertisers

Earlier this year Google launched click-to-call location extensions for search ads and it was well received by advertisers. They have taken the program a few steps forward today with the addition of location extensions which can be...

Google Adwords Search Funnels

Last week Google released a new report for AdWords accounts and it could encourage you to rethink how you are advertising on the Web. The AdWords Search Funnels reports provide advertisers with some very valuable insights into what...

Google Display URL Policy Modified

Google announced a "policy adjustment" for its Adwords advertisers related to "display URLs" this week. Starting this week, all Adwords ads leading to sites on hosted or shared domains (such as blogspot.com) will...

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Find Google Advertising Professionals

Need someone to manage your Adwords campaign? Look no further than the new Google Professionals Search feature which, after being spotted a month ago by Tim Cohn is now live and fully operational (although no formal announcement has...

Google Rolls Out Ad Sitelinks for Adwords

It's the first significant change to Adwords in what seems like, well... forever. Google announced today the addition of Ad Sitelinks, a new AdWords feature that will allow advertisers to extend advertisements by providing up to...

Ad Position and Conversion @ Google

Google released data which seems to indicate that ad position does not affect conversion rates for single advertisements. Google’s Chief Economist Hal Varian stated that many advertisers believe that since Google ranks ads by...

New Adwords API from Google

Google has created an entirely new Adwords API (v2009) that, if you're a developer, is going to rock your socks off. Google has created new web services for managing campaign targeting options and campaign-level criteria. All Web...

New Adwords Editor (7.5.1) Released

Google released a new version of its AdWords Editor yesterday with several noteworthy updates. Advertisers are now able to make changes in a spreadsheet or custom application and import CSV files directly into the editor. Google has...

Google Display Ad Builder Improves with Rich Media & Video

Google made several notable improvements to its AdWords display ad builder. With a focus on bringing richer content, interaction and tracking to display ads, the new Rich Media and video templates will provide advertisers with the...

Adwords Interface Changes (Beta)

Google made several live enhancements to its Adwords offering and is expanding its beta test to include more advertisers. Features of the partial beta roll out include: Performance graphs will help advertisers identify trends over...

Link AdWords To Analytics

Adwords clients using Google Analytics to track the performance of their campaigns will need to link those two accounts before March 4, 2009. This update will require that your AdWords and Analytics accounts are linked and that you...

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