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40+ Data Points Added to Google's Core Reporting API (Analytics)

Web workers can expect to see a lot more in the way of data within the applications they interface with as Google last week added over forty new data points (metrics and dimensions) to its reporting API's. Developers wil be able...

Standards for Downloadable Media

One of the many reasons that advertisers never really signed on to advertising within digital, downloadable media is the measurement complexities. It's hard to know how people are using that media when they leave a website. Fortunately...

A Flurry of Analytics Data for Mobile Apps

Cross-platform mobile application analytics provider Flurry is making available its free service to all iPhone, Android, Blackberry and Java ME developers. Flurry's technology allows developers to gather live consumer usage data...

Does Analytics Code Placement Matter?

Those involved directly with analytics always have the same conversation - "Where should the analytics code be placed?" Eric Enge of Stone Temple Consulting are in pursuit of a formal answer and have tested the placement...


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