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In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...
A big, new merger in the world of e-commerce consumer analytics was just announced today when Bizo went public about a recent collaboration with comScore. Bizo is the world's largest targeted business-to-business audience targeting...
Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online...
Last week comScore released its Media Metrix Total Universe report which aims to provide audience measurement for all of a site’s traffic including usage via mobile phones, apps, tablets and even shared computers. The report...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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