Posts tagged analytics RSS

3 Benefits to Turning up the Heat with Heatmaps

In today’s digital age information is the key to success. Luckily for businesses, there are many tools readily available that aim to deliver actionable data. From social media impressions to bounce rates, there are a veritable...

The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers

:: By Dave Stewart, CAKE :: Plenty of buzzwords and fads in the digital marketing landscape come and go. While some simply disappear, others adapt and linger, and some even blossom into an entire business ethos. One recurring phrase...

Retailers' Top Data Priorities

Business analytics software provider Looker released some interesting insights on the top data priorities for retailers ahead of planning for the 2014 holiday season. Highlights from the poll of retailers attending Chicago's Big...

Hey Yahoo...What's the Flurry?

Considering one in every five people in the world own a smartphone, the mobile market is hotter than it has ever been. Even though Internet giant Yahoo is continuing to cut services it has not slowed down in trying to diversify its...

Give Consumers Your UserStats to Build Trust

Earning consumers' trust is seen by many as the most important thing companies can do. There are multiple ways for merchants to build trust ( blogs , customer reviews , etc.) but a relative newcomer has come to light that can help...

Apple and IBM Get Cozy, In a Digital Way

In 2013 the combined net income of Apple and IBM was worth of $50 billion. While both Apple and IBM compete in the technology sector their areas of expertise are about as far apart as they can be. Apple is more focused on business...

Real-Time Analytics Gets Mobile with Splunk

There are over one million apps in Apple’s App Store which have accumulated a grand of more than 50 billion downloads. Since the inception of smartphones, companies have been trying to create new and innovative ways to crack...

Are You Ready for Mobile Personalization?

By Mike O’Connor, Pointmarc Travel, retail, banking, media—mobile personalization is the new analytics “Holy Grail” in a variety of industry verticals. More than ever, especially with the pending summer months...

Let Customers Market for You Via Social Widgets

Brands have taken notice that social media is the number one activity on the Internet. After all, in 2013 just 3 percent of major brands did not tweet, which is down from 10 percent in 2012. AddThis , a content engagement tools supplier...

Switch the Channel From "Multi" to "Omni"

Why is omnichannel so popular now? What was wrong with multichannel? Simply put, multichannel is like the original Game Boy to omnichannel's Game Boy Color. There is technically nothing wrong with the original Game Boy but it does...

No Patience for "Glitchy" Apps

It is official, the attention span of humans is officially shorter than that of a goldfish . With human attention span continuing to shrink (12 seconds in 2000 compared to eight seconds in 2013) consumers literally have no patience...

Let's Talk SMAC

If there's one thing about the marketing crowd, it is that they are absolutely, and amazingly, terrific at coming up with catchy buzzwords. And the latest entrant into our already jargon-filled digital lexicon is that of SMAC....

Got Instagram Analytics?

A new product from Union Metrics is making it easier for brands to monitor activity on Instagram’s image-based social network. The product, dubbed Union Metrics for Instagram , helps brands measure engagement with their Instagram...

3 Simple Ways to Optimize Your Website With Analytics

Want Your Website Bringing in Traffic With Every Click? Discover three simple ways to optimize your website with analytics from Leora Raivich, marketing manager at Intlock . Every day a site is born. Thousands of your competitors are...

Retailers Find "Suite" Spot in Omnichannel

In today's retail environment, growing your business often depends on meeting the expectations of omnichannel customers. This starts, according to NetSuite General Manager of Retail Branden Jenkins, with a brand experience that's...

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