Posts tagged analytics&pageindex=1 RSS

Workspaces Come to Tag Management

Google has announced the addition of its new Workspaces feature in Google Tag Manager and Tag Manager 360 and it will likely be very well received by those working in a collaborative environment. In the past, tag changes were prepared...

Into the Apps for Insights with SurveyMonkey

App Annie isn't the only game in town when it comes to gaining user insights within mobile applications. Online survey platform SurveyMonkey has introduced its own mobile app insight platform, enabling publishers to collect data...

Data is Crucial for Progressive

What analytics solutions provide is a chance to identify opportunities; the better the analytics solution, the more and better opportunities you are likely to discover. Google's release of its new Analytics 360 Suite this week...

Big Data Analytics in the Cloud with Datameer

Datameer has announced the introduction of a new enterprise cloud offering, Datameer Cloud, that delivers big data analytics-as-a service. Datameer leveraged Microsoft Azure HDInsight, an Apache Hadoop-based service in the Azure cloud...

Google's 360-View of the Customer Journey

The term "journey" is used quite regularly when speaking of the digital experience and the work 'Net professionals do on a daily basis. With so many channels, devices, campaigns and the like however, it's not easy...

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Step Into Twitter’s Brand Hub

Twitter is making it easier for brands to understand their impact on the social network with the launch of a new service called Brand Hub. Brand Hub helps advertisers understand their share of conversation, key audiences and trends...

Best Practices for Measuring the Performance of a Responsive Website

:: By Jeff Porter, Webtrends :: Lots of companies – and more so every day – are spending time and money to develop responsive design websites. The go-forward goal is commonly to provide a consistent experience across devices...

Discover the True Reach of Your Mobile Ads

Marketers today have more ways than ever to reach their consumers, yet, in order for them to understand how their ads are performing they must receive data that accurately reflects their ads reach. Kochava , a mobile attribution analytics...

Keeping Safe in the Digital World

Website and application security is more of a concern than ever thanks to the attacks on major corporations like JP Morgan and Home Depot. Due to this, Rapid7 , a provider of security data and analytics software and services, announced...

Turn Consumer Data into Actionable Insights

As brands look to increase their digital presence one of the most important things they can do is look to see how consumers are responding to their website. Qualtrics , a private research software company, and Usability Sciences ,...

Increase Your Social Media Reach with Content Amplification Tools

As companies look to further their reach, many turn to social media and content amplification tools and services to push their content to additional consumers. Engagement Labs , a provider of real-time social media insights and analytics...

Enhanced E-commerce Platform Helps Brands Put Their Best Digital Foot Forward

The e-commerce sector is loaded with competition in every vertical so those wishing to set themselves apart and thrive in the virtual world must leverage powerful solutions and platforms that endow them with enhanced tools and features...

Drive Deeper Understanding of Your Social Media Efforts

As social media continues to expand and new networks are introduced to the world, companies who elect to leverage these channels must be able to receive accurate data on how their social media campaigns are performing. GinzaMetrics...

Twitter Unveils New Conversion Tracking Features

Marketers are constantly looking to improve their performance and in order to do so they must have the most accurate and detailed analytics possible. To help marketers in this quest Twitter has unveiled two new conversion tracking...

Must-Use Performance Metrics for YouTube Videos

Website Magazine has been publishing videos (check out WM's YouTube channel and the 'Net Success video series) recently on topics related to our coverage areas - from analytics to affiliate programs, and pretty much everything...

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