Posts tagged analytics&pageindex=1 RSS

Give Consumers Your UserStats to Build Trust

Earning consumers' trust is seen by many as the most important thing companies can do. There are multiple ways for merchants to build trust ( blogs , customer reviews , etc.) but a relative newcomer has come to light that can help...

Apple and IBM Get Cozy, In a Digital Way

In 2013 the combined net income of Apple and IBM was worth of $50 billion. While both Apple and IBM compete in the technology sector their areas of expertise are about as far apart as they can be. Apple is more focused on business...

Real-Time Analytics Gets Mobile with Splunk

There are over one million apps in Apple’s App Store which have accumulated a grand of more than 50 billion downloads. Since the inception of smartphones, companies have been trying to create new and innovative ways to crack...

Are You Ready for Mobile Personalization?

By Mike O’Connor, Pointmarc Travel, retail, banking, media—mobile personalization is the new analytics “Holy Grail” in a variety of industry verticals. More than ever, especially with the pending summer months...

Let Customers Market for You Via Social Widgets

Brands have taken notice that social media is the number one activity on the Internet. After all, in 2013 just 3 percent of major brands did not tweet, which is down from 10 percent in 2012. AddThis , a content engagement tools supplier...

Switch the Channel From "Multi" to "Omni"

Why is omnichannel so popular now? What was wrong with multichannel? Simply put, multichannel is like the original Game Boy to omnichannel's Game Boy Color. There is technically nothing wrong with the original Game Boy but it does...

No Patience for "Glitchy" Apps

It is official, the attention span of humans is officially shorter than that of a goldfish . With human attention span continuing to shrink (12 seconds in 2000 compared to eight seconds in 2013) consumers literally have no patience...

Let's Talk SMAC

If there's one thing about the marketing crowd, it is that they are absolutely, and amazingly, terrific at coming up with catchy buzzwords. And the latest entrant into our already jargon-filled digital lexicon is that of SMAC....

Got Instagram Analytics?

A new product from Union Metrics is making it easier for brands to monitor activity on Instagram’s image-based social network. The product, dubbed Union Metrics for Instagram , helps brands measure engagement with their Instagram...

3 Simple Ways to Optimize Your Website With Analytics

Want Your Website Bringing in Traffic With Every Click? Discover three simple ways to optimize your website with analytics from Leora Raivich, marketing manager at Intlock . Every day a site is born. Thousands of your competitors are...

Retailers Find "Suite" Spot in Omnichannel

In today's retail environment, growing your business often depends on meeting the expectations of omnichannel customers. This starts, according to NetSuite General Manager of Retail Branden Jenkins, with a brand experience that's...

Can Testing and Analytics Play Nice?

In-page analytics provider ClickTale has partnered with website testing platform Optimizely to provide a solution to help Web professionals identify and improve the most impactful sections of their websites. The partnership combines...

In The Analytics Wars, Adobe is more than a Contender

Adobe hardly receives any notice in the mainstream technology press about its rather advanced analytics solution. Whether that's a result of providing what can be considered the leading design solution in Creative Suite, or if...

Making the Strategic Social Leap

Advancing from Analytics to Business Opps :: By Richard Pasewark, CEO of Visible Technologies :: For years, marketing directors have asked themselves the same three burning questions: How can we make our next product leapfrog the competition...

Walmart Acquires Inkiru, Predictive Intelligence Platform

Walmart , whose CEO recently predicted the retailer would exceed 10 billion in online sales by the end of this year at its annual shareholder meeting, has acquired predictive analytics startup Inkiru. The acquisition shows, at least...

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