Posts tagged analytics&pageindex=1 RSS

Discover the True Reach of Your Mobile Ads

Marketers today have more ways than ever to reach their consumers, yet, in order for them to understand how their ads are performing they must receive data that accurately reflects their ads reach. Kochava , a mobile attribution analytics...

Keeping Safe in the Digital World

Website and application security is more of a concern than ever thanks to the attacks on major corporations like JP Morgan and Home Depot. Due to this, Rapid7 , a provider of security data and analytics software and services, announced...

Turn Consumer Data into Actionable Insights

As brands look to increase their digital presence one of the most important things they can do is look to see how consumers are responding to their website. Qualtrics , a private research software company, and Usability Sciences ,...

Increase Your Social Media Reach with Content Amplification Tools

As companies look to further their reach, many turn to social media and content amplification tools and services to push their content to additional consumers. Engagement Labs , a provider of real-time social media insights and analytics...

Enhanced E-commerce Platform Helps Brands Put Their Best Digital Foot Forward

The e-commerce sector is loaded with competition in every vertical so those wishing to set themselves apart and thrive in the virtual world must leverage powerful solutions and platforms that endow them with enhanced tools and features...

Drive Deeper Understanding of Your Social Media Efforts

As social media continues to expand and new networks are introduced to the world, companies who elect to leverage these channels must be able to receive accurate data on how their social media campaigns are performing. GinzaMetrics...

Twitter Unveils New Conversion Tracking Features

Marketers are constantly looking to improve their performance and in order to do so they must have the most accurate and detailed analytics possible. To help marketers in this quest Twitter has unveiled two new conversion tracking...

Must-Use Performance Metrics for YouTube Videos

Website Magazine has been publishing videos (check out WM's YouTube channel and the 'Net Success video series) recently on topics related to our coverage areas - from analytics to affiliate programs, and pretty much everything...

Quick Guide to Setting Up Custom Alerts

Set up Custom Alerts in Google Analytics Website Magazine's March issue highlighted the importance of keeping tabs on your website performance through Google Analytics. Now you're going to learn how to actually set up custom...

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Hootsuite Users Get Closer to Proving Social's ROI

As companies look to increase their social presence many turn to social media management platforms to help accomplish this goal. LiftMetrix , a social analytics company, has announced a partnership with Hootsuite , a social media management...

Receive Role Specific Analytics with New B2B Analytics

As e-commerce companies look to expand and grow they must take a deep look at themselves in order to discover where they have the greatest potential for improvement. Insite Software , a provider of B2B e-commerce platforms, has announced...

Interactive Catalogues Make Retail Site More Engaging

In order for retailers websites to be as successful as possible they must be designed to inspire consumer engagement. Slide HTML5 , a provider of HTML5 digital publishing solutions, has recently announced the launch of its online catalogue...

How Well is Your Instagram Account Really Performing?

Social media has transformed itself into a vital channel for companies to communicate and engage with their customers. In order for companies to know if their social media efforts are proving successful they must receive accurate performance...

Taplytics Opens Its Services to Android Testing

Mobile apps have transformed themselves from fun time-wasters into main points of business's overall strategy. However, in order for businesses to get the most out of their apps, they must understand how it’s working on all...

3 Benefits to Turning up the Heat with Heatmaps

In today’s digital age information is the key to success. Luckily for businesses, there are many tools readily available that aim to deliver actionable data. From social media impressions to bounce rates, there are a veritable...

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