Posts tagged analytics&pageindex=2 RSS

Switch the Channel From "Multi" to "Omni"

Why is omnichannel so popular now? What was wrong with multichannel? Simply put, multichannel is like the original Game Boy to omnichannel's Game Boy Color. There is technically nothing wrong with the original Game Boy but it does...

No Patience for "Glitchy" Apps

It is official, the attention span of humans is officially shorter than that of a goldfish . With human attention span continuing to shrink (12 seconds in 2000 compared to eight seconds in 2013) consumers literally have no patience...

Let's Talk SMAC

If there's one thing about the marketing crowd, it is that they are absolutely, and amazingly, terrific at coming up with catchy buzzwords. And the latest entrant into our already jargon-filled digital lexicon is that of SMAC....

Got Instagram Analytics?

A new product from Union Metrics is making it easier for brands to monitor activity on Instagram’s image-based social network. The product, dubbed Union Metrics for Instagram , helps brands measure engagement with their Instagram...

3 Simple Ways to Optimize Your Website With Analytics

Want Your Website Bringing in Traffic With Every Click? Discover three simple ways to optimize your website with analytics from Leora Raivich, marketing manager at Intlock . Every day a site is born. Thousands of your competitors are...

Retailers Find "Suite" Spot in Omnichannel

In today's retail environment, growing your business often depends on meeting the expectations of omnichannel customers. This starts, according to NetSuite General Manager of Retail Branden Jenkins, with a brand experience that's...

Can Testing and Analytics Play Nice?

In-page analytics provider ClickTale has partnered with website testing platform Optimizely to provide a solution to help Web professionals identify and improve the most impactful sections of their websites. The partnership combines...

In The Analytics Wars, Adobe is more than a Contender

Adobe hardly receives any notice in the mainstream technology press about its rather advanced analytics solution. Whether that's a result of providing what can be considered the leading design solution in Creative Suite, or if...

Making the Strategic Social Leap

Advancing from Analytics to Business Opps :: By Richard Pasewark, CEO of Visible Technologies :: For years, marketing directors have asked themselves the same three burning questions: How can we make our next product leapfrog the competition...

Walmart Acquires Inkiru, Predictive Intelligence Platform

Walmart , whose CEO recently predicted the retailer would exceed 10 billion in online sales by the end of this year at its annual shareholder meeting, has acquired predictive analytics startup Inkiru. The acquisition shows, at least...

Back to the Basics: A Social Media Content Creation Checklist

:: Kate Salyers, Your Social Status :: Social media content creation is one of the most ignored steps of a social media strategy. Businesses are often eager to “get in the social media game,” ignoring the need for representative...

Brands on Knotice for Complete Customer Profiles

Creating coordinated brand experiences that extend across digital channels and device types can help companies better engage customers through consistency, helpfulness and value, according to Patti Renner, director of marketing at...

Content Marketing Analytics Available at Informly

A new analytics service from Informly is helping small business owners and bloggers optimize their content production. The Content Marketing Analytics service expands on Informly’s analytics dashboard that was launched last year...

Google Rolls out Real-Time Widgets in Analytics Dashboard

Google announced it has expanded the functionality of its Dashboards feature and is now providing access to four new real-time widgets in Google Analytics. GA users can select from one of four widgets – a counter, a timeline...

Real-time Events Now in Google Analytics

Google's real-time reports are one of the far more engaging reporting features for digital marketers as they can provide immediate insights into the performance of campaigns. But now the Google Analytics feature iss even better...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter