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There’s an old cliché that says time is money, and on the Web, that is perhaps most true for the affiliate marketer. Modern technology has afforded us all the opportunity to stay on top of our tasks from virtually anywhere...
Last week, the news came out that the popular Google Analytics platform is currently installed on over 10 million websites worldwide, and according to BuiltWith , that number is actually a lot closer to 15 million. Maybe this doesn’t...
Marketers have always had many channels they could potentially leverage, and with the advent of the Internet that selection expanded literally overnight. HP-owned analytics software company Autonomy is looking to aid marketers wanting...
Desk.com , the social and mobile help desk owned by Salesforce , rolled out in January and has already been beneficial to many small and medium-sized businesses on the Web. Now the company has released a slew of new analytics tools...
Adobe has added a cross-visit analytics feature into its Discover product, an analytics and segmentation solution within the Adobe Digital Marketing Suite. The feature will enable marketers to see a visitors path within a Web property...
Cloud-based help desk software provider Zendesk wants to help businesses dig deeper into their analytics, specifically by targeting "silent" customers who use self-service content to solve issues without the help of customer...
Online survey software solution SurveyGizmo and Clicktale , a provider of customer experience analytics solutions, have partnered to deliver an analytics toolset. The integration, which relies on ClickTale’s analytics technology...
It's a trend you're likely familiar with first hand - software vendors are increasingly (and rapidly) rolling out much more sophisticated analytics tools within their solutions. Digital River for example has just released 360...
Revenue from business intelligence software – including BI platforms, analytic applications and corporate performance management software – in Australia is forecast to grow over 11 percent to 406.4 million in 2012 according...
As a website marketer you should always be looking for areas to improve. Whether you are a content publisher, Internet retailer or affiliate marketer, one of the key metrics to monitor is the exit rate of your Web pages. There is a...
You can’t (well, you shouldn’t) run a Web property without access to detailed customer intelligence and site traffic data – but you’d be surprised how many ‘Net workers try. It’s one of the fundamentals...
The debate regarding mobile apps versus Web consumption is getting hotter and hotter - and clearer and clearer. The rate of adoption, according to Mobile analytics firm Flurry, is outpacing both the PC revolution of the 80's and...
Email marketing service GetResponse has focused more of its attention on analytics, launching a solution which aims to bring some much needed intelligence about email ROI by providing "one-chart" comparisons of different...
Without a doubt, the rapid growth in Internet use around the world provides great opportunities for publishers and marketers; however, as it continues to expand quickly, it also presents a few roadblocks. Getting accurate data on relevant...
Google has announced a new feature for its Google Analytics product called Flow Visualization, which, not suprisingly, is a tool for visualizing visitor flow. On its blog, the company says that many users have expressed interest in...
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