Posts tagged analytics&pageindex=4 RSS

Studying Social Traffic

Nothing has had a bigger impact on the future of the Web than social media. Seemingly overnight, everyone on the Internet was closely connected, both to one another and to all of the businesses operating in cyber space. For Web marketers...

Create Content for Marathon Site Visits

One of the more telling metrics in the wild world of Web analytics is time-on-site, which indicates how long your website visitors stuck around. But, what it really tells you is just how engaging visitors find your website content...

Topple into Social Analytics with Topsy

Get ready to dive into a deluge of tweets – thanks to real-time social analytics provider Topsy. The company just launched Topsy Pro Analytics , which is an analytics solution that provides users access to hundreds of billions...

Get Analytics on the Go with Webtrends

Need analytics on the go? If the answer is yes, you might want to check out the new iPad app from Webtrends – which offers marketers insights into trending data from websites, Facebook, Twitter and YouTube. The free iPad app...

Ad Viewability Metric Gaining Ground

In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...

VisiStat Enhances Partner Program

Analytics and reporting platform VisiStat has released a new online administration portal for their Partner Program which provides an updated and enhanced set of reporting, tracking and management tools. Some of the most notable features...

A Flurry of Activity in Interest-Based Mobile Ad Targeting

Mobile advertising and analytics platform Flurry recently released " interest segments " based on consumer usage. There are more than twenty “Flurry Personas,” audiences with a particular interest including business...

Pinpoint Social Segments for Real ROI

Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched...

Adjusted Bounce Rate Available in Google Analytics - Web Marketers Rejoice!

Bounce rate is one of the best metrics available to understand if content is relevant to a user and how engaging your website is on the whole. Bounce rate, however, can be a misleading metric and for many proves insufficient to get...

SiteCatalyst 15.4 in Focus

Adobe released a product update last week for SiteCatalyst, introducing a number of new features as well as bringing back some older features based on user request. Let’s take a look at SiteCatalyst v15.4 and see what’s...

Keep Up with Useful Audience Info in Real-Time with PubNub

The Internet moves at a rapid pace, and Web professionals are in the unfortunate position of having to keep up with users as they continue to demand faster responses. In an attempt to respond to the increasing consumer requests for...

Petco Explores Customer Sentiment with LivePerson's LP Insights

Real-time engagement and analytics solutions are certainly all the rage these days among enterprise marketers, but who are these platforms really designed for and how do they work? With so many variations on engagement-focused software...

Segment Visitors to Gain Actionable Insights

The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic...

Measure Mobile App Analytics

Mobile is becoming an intricate part of everyday life. It isn’t only a communication device anymore; instead it can be used for all types of activities via a vast selection of mobile applications. From playing games, to shopping...

Do Not Track in Piwik Analytics

Piwik has announced a new release of its analytics solution (version 1.8) , and anyone using tracking cookies -- particularly most recently in the U.K. -- should pay close attention. In addition to several new reports (desktop vs....

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