Get the magazine exclusively for web professionals
How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...
Last week comScore released its Media Metrix Total Universe report which aims to provide audience measurement for all of a site’s traffic including usage via mobile phones, apps, tablets and even shared computers. The report...
Social media marketing and measurement has become a necessity for success on the Web, forcing many companies to expand their staffs, outsource to expensive firms or both. HootSuite has been an effective and affordable option for many...
Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...
Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified...
Real-time app analytics provider Localytics is offering up some interesting information on loyalty as it relates to phone and tablet apps. While customers seem willing to give new apps a try (perhaps due to the number of US smartphone...
Content on the social web can be difficult to measure and analyze but that all changes today. Real-time search vendor Topsy just launched a free social analytics tool which aims to help marketers and publishers discover and measure...
Advanced Ecommerce Research Solutions, makers of Terapeak , has created a free eBay application that provides analytics for individual listings, much like what Google Analytics does for a website. eBay merchants can now track traffic...
Facebook has launched a new feature for Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers - this...
Google has rolled out an experimental interface (and some real-time tracking features) for its Feedburner service. This is really the first upgrade since the service was acquired back in 2007. The new interface according to Google...
The problem with website analytics software is that it is developed with "number crunchers" in mind, making it nearly impossible for the rest of us to "visualize" how visitors are navigating and using website pages...
Web analytics are critical to every Web enterprise. They can tell you about certain segments of your audience - where the visits originated and what actions were taken from those visits, for example. What they lack, however, is a certain...
58% of Americans are now reporting that they perform online research concerning the products and services that they are considering purchasing according to Pew Internet. But to what effect? What should you do if you are interested...
A reliable analytics solution is of great importance to your Web success – remember: you can’t manage what you can’t measure and you sure won’t be able to monetize it either. But is the future of analytics solution...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
View all...
advertisement
