Posts tagged analytics&pageindex=6 RSS

Flurry's Web Analytics Tool Gets Update

Mobile analytics and monetization platform Flurry released a new version of it's free Web Analytics tool. This new update (version 3.0) will focus on audience segmentation, giving site analysts the ability to segment their audience...

Looking into OpenTracker’s OT Blaze

There are many Web analytics platforms on the market today which often cater to very different business needs which can make it difficult to determine which solution is right for an enterprise. Some of the companies offering analytics...

Mobile Movers and Shakers

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...

Piwik 1.5 and Open Source Analytics Solutions

Popular open-source analytics solution Piwik just received a major (and we mean major) update in version 1.5. The solution now includes several features which could make the offering competitive in nature to analytics solutions including...

Data Analytics for Midmarket CIO’s

The demand for actionable insights from analytics data was cited as the number one priority in a recent survey of midmarket chief information officers (CIOs) by IBM ( The IBM Global CIO Study: The Essential CIO - PDF . Midsize businesses...

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Canadian Search Data through Searchmetrics

Search analytics software provider Searchmetrics has added Canada to its search performance index, giving search marketers visibility into their campaigns in Canada. Previously, search marketers seeking country-specific data or results...

The Impact of Cookie Deletion - Inflated Audience Reports

Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online...

Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

Making Viral Video Truly Measurable

A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...

Total Universe Report at Comscore

Last week comScore released its Media Metrix Total Universe report which aims to provide audience measurement for all of a site’s traffic including usage via mobile phones, apps, tablets and even shared computers. The report...

Social Media Analytics Taking Center Stage

Social media marketing and measurement has become a necessity for success on the Web, forcing many companies to expand their staffs, outsource to expensive firms or both. HootSuite has been an effective and affordable option for many...

Email Campaigns and Customer Preferences

Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...

Google Analytics, Meet Webmaster Tools

Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified...

Loyalty A Better Measure of Mobile App Success?

Real-time app analytics provider Localytics is offering up some interesting information on loyalty as it relates to phone and tablet apps. While customers seem willing to give new apps a try (perhaps due to the number of US smartphone...

Capture Trending Links with Topsy Social Analytics

Content on the social web can be difficult to measure and analyze but that all changes today. Real-time search vendor Topsy just launched a free social analytics tool which aims to help marketers and publishers discover and measure...

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