Posts tagged analytics&pageindex=7 RSS

Canadian Search Data through Searchmetrics

Search analytics software provider Searchmetrics has added Canada to its search performance index, giving search marketers visibility into their campaigns in Canada. Previously, search marketers seeking country-specific data or results...

The Impact of Cookie Deletion - Inflated Audience Reports

Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online...

Is Click-through Rate a Meaningless Metric?

How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...

Making Viral Video Truly Measurable

A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...

Total Universe Report at Comscore

Last week comScore released its Media Metrix Total Universe report which aims to provide audience measurement for all of a site’s traffic including usage via mobile phones, apps, tablets and even shared computers. The report...

Social Media Analytics Taking Center Stage

Social media marketing and measurement has become a necessity for success on the Web, forcing many companies to expand their staffs, outsource to expensive firms or both. HootSuite has been an effective and affordable option for many...

Email Campaigns and Customer Preferences

Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...

Google Analytics, Meet Webmaster Tools

Google continues to provide amazing ways in which search marketing professionals can improve their campaign efforts. The latest is this week’s announcement that webmasters using Google Analytics to track site data can link verified...

Loyalty A Better Measure of Mobile App Success?

Real-time app analytics provider Localytics is offering up some interesting information on loyalty as it relates to phone and tablet apps. While customers seem willing to give new apps a try (perhaps due to the number of US smartphone...

Capture Trending Links with Topsy Social Analytics

Content on the social web can be difficult to measure and analyze but that all changes today. Real-time search vendor Topsy just launched a free social analytics tool which aims to help marketers and publishers discover and measure...

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eBay Listing Analytics Tool

Advanced Ecommerce Research Solutions, makers of Terapeak , has created a free eBay application that provides analytics for individual listings, much like what Google Analytics does for a website. eBay merchants can now track traffic...

Better Insights on Facebook Pages

Facebook has launched a new feature for Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers - this...

Feedburner Now Offers In the Moment Stats

Google has rolled out an experimental interface (and some real-time tracking features) for its Feedburner service. This is really the first upgrade since the service was acquired back in 2007. The new interface according to Google...

Visual Context with In-Page Analytics (Beta)

The problem with website analytics software is that it is developed with "number crunchers" in mind, making it nearly impossible for the rest of us to "visualize" how visitors are navigating and using website pages...

Deep Customer Analysis with iPerceptions' 4Q

Web analytics are critical to every Web enterprise. They can tell you about certain segments of your audience - where the visits originated and what actions were taken from those visits, for example. What they lack, however, is a certain...

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