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UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics that allows advertisers to track phone call conversions from any source/advertising channel. The system displays phone calls...
Customer intelligence company Webtrends introduced Webtrends Analytics 9 today. The company is calling this version the most significant advance in user experience and data integration in its 15-year history. How you ask? They’ve...
Email marketing service Mailchimp released an impressive free plugin today which displays tracking data from Google Analytics and its own email analytics data. The Analytics360 Plugin provides a comprehensive view of a blog's performance...
Google announced a duo of advanced analytics features last week. The improvements are coming soon (a few weeks). Warning : these new features are for advanced users, so if your head explodes, don't blame me. Pivoting and Secondary...
Several months back Google begain testing AJAX search results. While it has not been rolled out to the general public ( and there is no word on when that might happen ) it does signal a pretty significant change is fast approaching...
Web analytics provider Tealium believes that businesses are "grossly" under-counting their traffic by not meausuring "view-through" traffic. According to the study, only 20 percent of visitors to websites from social...
Omniture now enables its users to segment reports by organic keyword rankings. Rank and keyword data will be passed to Omniture SiteCatalyst when consumers click on organic search results. This enables marketers to view organic keyword...
Publishers using both Google Analytics and Google Adsense can now officially integrate their accounts. Marrying the accounts takes just a few minutes. Publishers need to log into AdSense, select the "Integrate your Adsense account...
The trouble with real-time analytics is that they are like a vortex of awesomeness, pulling you in deeper and deeper, until you pick your head up at the end of the day and realize you haven't done any work at all. ChartBeat is...
Compete.com launched a new interface and a host of new features recently, and the changes provide some excellent tools for digging deeper into websites. Starting with the user interface (UI) on a URL search, the first thing you will...
Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those...
There are a few problems with analytics solutions as they stand today for newer Web professionals. Most don't really want to do a lot of investigation to see who has visited their site, but more importantly, most analytics packages...
Omniture is launching a tool that enables marketers to measure brand activity on Twitter . Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be...
Web Analytics is fun, fascinating and important to your Web success - you know it is. It's also immensely confusing for many who get interested in measuring the actions being taken on their site. Let's look at a question that's...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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