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Google announced it has expanded the functionality of its Dashboards feature and is now providing access to four new real-time widgets in Google Analytics. GA users can select from one of four widgets – a counter, a timeline...
Google's real-time reports are one of the far more engaging reporting features for digital marketers as they can provide immediate insights into the performance of campaigns. But now the Google Analytics feature iss even better...
Google has officially released its Universal Analytics offering to the digital masses. While unlikely that there will be a virtual stampede to use the enhanced platform (at least right away), doing so could certainly position your...
Users of small business sales and marketing automation platform Infusionsoft now have access to a plugin that posts sales and transation data directly to Google Analytics and Google Adwords in real time. The plugin, created by Flare...
The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And...
Google dropped a virtual bomb on search engine optimization professionals (all Web businesses really) when it announced in October 2011 that it would begin encrypting search queries. The result was that visits from organic listings...
Bounce rate is one of the best metrics available to understand if content is relevant to a user and how engaging your website is on the whole. Bounce rate, however, can be a misleading metric and for many proves insufficient to get...
Mobile is becoming an intricate part of everyday life. It isn’t only a communication device anymore; instead it can be used for all types of activities via a vast selection of mobile applications. From playing games, to shopping...
Conversion optimization as a digital marketing and Web development practice has exploded in popularity over the past five years. It has also moved those in pursuit of Web success a whole lot closer to their conversion and revenue goals...
When it comes to a website’s productivity, every little detail is important. For some time now, Google Analytics has provided its users with Site Speed reports to study their site’s page load times, and now the company...
Last week, the news came out that the popular Google Analytics platform is currently installed on over 10 million websites worldwide, and according to BuiltWith , that number is actually a lot closer to 15 million. Maybe this doesn’t...
Google has announced a new feature for its Google Analytics product called Flow Visualization, which, not suprisingly, is a tool for visualizing visitor flow. On its blog, the company says that many users have expressed interest in...
Google has announced that the integration between Webmaster Tools and Google Analytics is now complete after a pilot program was set up in June of this year. A new section has been created in Google Analytics called “Search Engine...
Google is launching a real-time data feature in its Analytics offering. With Google Analytics Real-Time , users will have the ability to see active visitors on the sites they measure, providing very powerful insights into the social...
Google introduced its Site Speed report back in May 2011 and webmasters (and all other sorts of Web professionals) dove right into the details about their page load times. What the feature, which is available in the new version of...
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Yahoo! Acquires Tumblr in Billion Dollar...
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