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There is more pressure than ever for digital marketing departments to measure performance and optimize the total marketing mix. To do that you'll need access to some robust analytics of course; fortunately, there's no shortage...
The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic...
Adobe has added a cross-visit analytics feature into its Discover product, an analytics and segmentation solution within the Adobe Digital Marketing Suite. The feature will enable marketers to see a visitors path within a Web property...
Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...
UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics that allows advertisers to track phone call conversions from any source/advertising channel. The system displays phone calls...
ClearSaleing has upgraded their online advertising analytics solutions to version 3.6 while also enhancing the user interface and offering white label solutions for agencies. With ClearSaleing, online advertising efforts can be tracked...
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