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Anchor Intelligence released its traffic quality report for Q2 2010 and it appears that the attempted click fraud rate is remaining consistent (sort of). The average attempted click fraud rate remain relatively unchanged from 29.2...
The average attempted click fraud rate for the first quarter of 2010 rose to 29.2 percent, a 34-percent increase from last year’s first quarter and a slighter increase from the 25.7-percent rate reported for the final quarter...
So what’s up with click fraud these days? A lot and none of it’s good. Anchor Intelligence released its “Traffic Quality Report: 2009 Year in Review" today. The network saw the average attempted click fraud rate...
Anchor Intelligence last week released its first report detailing traffic quality across its network of search engines, ad networks, publishers, and advertisers. The verdict? Click fraud is down (albeit only slightly). Based on Anchor’s...
No one is immune from the recession. When advertisers cut back by spending less it impacts everyone - even those perpetuating click fraud. Agencies, whose margins are slim enough as it is, are increasingly aware of the trend and are...
Despite being a serious threat, click-fraud didn't really diminish the value in and growth of paid search marketing. That's not to say that click fraud does not remain a major issue for advertisers, networks and publishers...
Anchor Intelligence released a report entitled "Anatomy of a Fraudster" which describes four profiles of click fraud perpetrators. The traffic quality solution provider studied traffic patterns across its clients base and...
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