Posts tagged aol RSS

AOL Creates an Open Marketplace for Video

AOL is making a rather significant move in the video space, acquiring Vidible, a cross-screen video management and exchange platform for digital media buyers and sellers. AOL currently boasts some dominance in the video content management...

Develop A Mobile Strategy Like It's 1999

:: By Stephen Forte, Telerik :: Mobile is everywhere and with its necessary integration into all sides of business, developers face numerous obstacles when implementing a successful mobile strategy – from user experience to standards...

Movers and Shakers You Might Have Missed

It's not easy keeping up with technology movers and shakers; but if you don't keep your virtual eyes open, you might just miss something really important to your Web success. Don't worry - we got your back! Each week, Website...

Are Email Win-Back Campaigns Worth It?

The science of email marketing. Sounds like a college course doesn’t it? Email plays a vital role in a company’s overall marketing strategy. In order to obtain the best results marketers must stay up to date with trends...

March Online Video Rankings Shows Continued Growth

Video, as a channel, just keeps growing and growing. comScore released data from its Video Metrix service last week showing 187.8 million Americans watched 46.6 billion online content videos in March 2014. Where should you spend time...

The Video Experience Retooled at AOL

Online video consumption is surging, with 78 percent of people watching online videos every week. With the phenomenal level of interest in and usage of video, it's no wonder that digital powerhouse AOL has announced the refocusing...

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AOL: Strongest Revenue Growth in 10 Years

AOL reported earnings for Q4 2013 this week and revenues are up 13 percent year over year - the highest in a decade. The advertising giant, led by CEO Tim Armstrong and featuring such well-known publishing brands as Huffington Post...

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R.I.P. Facebook?

Facebook is the world’s largest social network, with 1.15 billion monthly active users as of June 2013. Despite its popularity, the company continues to face challenges that have the potential to derail its success in the future...

Need to Know: 4 New Premium Ad Formats

Display advertisers are excitedly looking forward to the upcoming holiday shopping season - particularly those using retargeting campaigns as they could provide a substantial edge or bump in performance over advertisers previous years'...

Building an Editorial Platform for the Forgotten User

:: By Matt Murphy, Director of Client Services at Ashe Avenue :: Editor’s Note: In a “content is King” era, brands are building editorial teams and content management systems (CMS) with little to no experience to...

Search Rankings Remain Steady – Explicit and Core

comScore released its monthly analysis of the U.S. search marketplace last week. Google Sites led the “explicit core search" market (searches occuring directly/explicitly at those destinations) in May with a 65.9 percent...

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The Gap's Big Gaffe, and the Mobile Web for Your Business

The Gap suffered a branding debacle this week; we'll discuss what we can learn from it, and also some interesting news from AOL. Then, you'll hear our conversation with Giovanni Calabro of Siteworx on the mobile Web, mobile...

AOL Diving into the Daily Deals Pool

While recent reports have indicated that some merchants may be tiring of the daily deals craze, the online shopping phenomenon created by Groupon remains a favorite of consumers. The hugely successful model has also spawned dozens...

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PRWeb Distribution to AOL Money & Finance

The real value in sending press releases is in the distribution and syndication (and even more if you can embed a few keyword rich links in the copy) of content. When you've found an entity that enables you to share a message across...

Comscore August Search Rankings

Is Search at a Tipping Point? Comscore released its monthly comScore qSearch analysis of the U.S. search marketplace today. Americans conducted 11.7 billion core searches and Google extended its lead by 1.1 percentage points, to 63...

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