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Marketers – even B2B ones - cannot ignore the power of social media. Nowadays, most aren’t trying to. However, there is still resistance when it comes to the ability to measure social media’s return on investment...
Collecting email addresses just got a whole lot easier, especially for B2B marketers. Silverpop is to thank. The company announced an enhancement to its Social Sign-In feature, which is built through a partnership with social identity...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
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