Posts tagged behavioral RSS

Qubit Launches Behavioral Attribution API

Customer Experience Management (CXM) provider Qubit has opened its proprietary behavioral attribution platform to data visualization solutions like Tableau Software for the purpose of analysis, reporting and data visualization. The...

Doubling AOV with Behavioral Commerce

The more you know about your customers, the better positioned you are to sell them products - and sell more in general. Online hat retailer Hats in the Belfry can apparently attest to that. The internet retailer selected retargeting...

Site-Side Behavioral Targeting

SaaS website testing and personalization provider Amadesa announced the launch of an automated, site-side Behavioral Targeting capability. The algorithm analyzes hundreds of anonymous user data attributes (time of day, day of week...

Basic Behavioral Targeting (and Segmentation) - BTBuckets

Behavioral segmentation usually catches the attention of privacy advocates but in the end, consumers spend and interact more when that functionality is present. As such, some level of behavioral segmentation is almost required these...

Dynamic Pricing Model for Behavioral Targeting

Online advertising network Turn announced last week the release of a dynamic pricing solution for behaviorally targeted advertising. Most networks currently price behavioral offerings as a premium above a fixed CPM (cost per thousand...

Behavioral Targeting with AlmondNet CEO Roy Shkedi

Website Magazine contributor Dante Monteverde discusses behavioral targeting with AlmondNet CEO Roy Shkedi. WM: Give us the bare bones – how do you define BT? AlmondNet defines BT as enabling Internet users to see relevant, privacy...

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