Posts tagged bid management RSS

PPC Bid Management is Antiquated

A PPC Summit survey reveals that pay-per-click (PPC) advertising platform vendors and their customers are experiencing significant shifts in paid search marketing strategies. It's no longer just about bid management. The 2010 PPC...

Kenshoo Unveils Next Gen Portfolio Bid Optimization for SEM's

Search marketing platform Kenshoo announced hybrid bid management capabilities for its search engine marketing management platform. Most noteworthy are the advanced forecasting capabilities which enable search marketers to predict...

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