Posts tagged big data RSS

Perfect Timing: Send-Time Optimization for Email Marketers

Email marketing service GetResponse has released an interesting new feature, dubbed Perfect Timing, that enables marketers to pinpoint the optimal timing for each subscriber's email delivery. The product, which analyzes data culled...

IP Geolocation for the Big Data Age

Neustar recently introduced a new big-data friendly IP geolocation solution that will provide its customers with improved coverage and accuracy when geo-locating an IP address. The new Custom GeoPoint offering enables users (those...

Visualize Web Performance Data with Custom Charts

Data, especially big data, can be difficult to analyze for even the savviest digital marketers. Fortunately there are solutions available that make it easier for marketers to break down data. Web presence analytics software provider...

Big Data Exploration with Webtrends

Digital marketing solution provider Webtrends has rolled out its Explore data exploration application to its Analytics on Demand client base. Explore enables marketers and analysts to dive into customer data in order to gain some understanding...

Apache Spark Adoption Growing Among Big Data Developers

Apache Spark, an open-source cluster computing framework which is often used as an alternative to Hadoop's two-stage disk-based MapReduce approach, is gaining adoption among developers looking for faster processing speeds. Typesafe...

SMBs Taking Advantage of Analytics

Small businesses may not be taking advantage of big data, however, a new survey from Constant Contact reveals that 79 percent are using reporting and analytics to inform their business decisions. The survey shows that 73 percent of...

ExoClick Bets on Big Data

ExoClick is putting an emphasis on big data with the launch of Version 3 of the company’s ad network platform. The update gives advertisers and publishers access to big data stats, enabling clients to view detailed and segmented...

Retailers' Top Data Priorities

Business analytics software provider Looker released some interesting insights on the top data priorities for retailers ahead of planning for the 2014 holiday season. Highlights from the poll of retailers attending Chicago's Big...

2014 Social Media Journey: Finding Precise Answers from Big Data

By Richard Pasewark, CEO of Visible Technologies Marketers and business leaders are on a long and exciting journey. The prize is finding precise answers and meaning in big data. The journey presents unique and possibly overwhelming...

Retailers Clueless, But Increasing Big Data Investments

Retailers are taking a measured approach to 'big data' in an ongoing effort to improve customer-centric and operational decision making. They will first, however, need to improve their overall analytics capabilities according...

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3 Practical Strategies for Data Scientists

Thanks to the growing proliferation of big data into enterprise-level businesses, small businesses and everything in-between, the role of the “data scientist” is becoming increasingly important to the day-to-day operations...

Big Data, Bigger Personalization Opportunities

Marketers recognize the importance of leveraging customer data but struggle to mine it, making big data a largely untapped opportunity for personalizing online customer segments to drive improved business performance. In fact, companies...

3 Big Data Analytics Players

As an emerging industry, big data still has a lot of Web professionals scratching their heads. Most people tend to have some idea of what it is (large datasets that are too big for on-premises management tools or processing applications...

Conversational Marketing Requires Big Data

There is more pressure than ever for digital marketing departments to measure performance and optimize the total marketing mix. To do that you'll need access to some robust analytics of course; fortunately, there's no shortage...

Analytics - The Hiring Trend to Watch in 2013

One hiring priority that has quickly emerged over the past year is that of the data analyst. According to a recently released Dice.com Hiring Survey , those familiar with analytics are the fourth largest talent pool (within the tech...

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