Posts tagged big data RSS

SMBs Taking Advantage of Analytics

Small businesses may not be taking advantage of big data, however, a new survey from Constant Contact reveals that 79 percent are using reporting and analytics to inform their business decisions. The survey shows that 73 percent of...

ExoClick Bets on Big Data

ExoClick is putting an emphasis on big data with the launch of Version 3 of the company’s ad network platform. The update gives advertisers and publishers access to big data stats, enabling clients to view detailed and segmented...

Retailers' Top Data Priorities

Business analytics software provider Looker released some interesting insights on the top data priorities for retailers ahead of planning for the 2014 holiday season. Highlights from the poll of retailers attending Chicago's Big...

2014 Social Media Journey: Finding Precise Answers from Big Data

By Richard Pasewark, CEO of Visible Technologies Marketers and business leaders are on a long and exciting journey. The prize is finding precise answers and meaning in big data. The journey presents unique and possibly overwhelming...

Retailers Clueless, But Increasing Big Data Investments

Retailers are taking a measured approach to 'big data' in an ongoing effort to improve customer-centric and operational decision making. They will first, however, need to improve their overall analytics capabilities according...

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3 Practical Strategies for Data Scientists

Thanks to the growing proliferation of big data into enterprise-level businesses, small businesses and everything in-between, the role of the “data scientist” is becoming increasingly important to the day-to-day operations...

Big Data, Bigger Personalization Opportunities

Marketers recognize the importance of leveraging customer data but struggle to mine it, making big data a largely untapped opportunity for personalizing online customer segments to drive improved business performance. In fact, companies...

3 Big Data Analytics Players

As an emerging industry, big data still has a lot of Web professionals scratching their heads. Most people tend to have some idea of what it is (large datasets that are too big for on-premises management tools or processing applications...

Conversational Marketing Requires Big Data

There is more pressure than ever for digital marketing departments to measure performance and optimize the total marketing mix. To do that you'll need access to some robust analytics of course; fortunately, there's no shortage...

Analytics - The Hiring Trend to Watch in 2013

One hiring priority that has quickly emerged over the past year is that of the data analyst. According to a recently released Dice.com Hiring Survey , those familiar with analytics are the fourth largest talent pool (within the tech...

Ex-Mobile Exec Tired of Reports, Starts IDInteract

When IDInteract Founder, CEO and Chief Architect Matt Standish managed 1,769 applications, 25 petabytes of data and seven channels, as well as spent hundreds of millions of dollars to do so as a mobile executive at companies like AT&T...

Eight Tips for Working with Big Data

By Abigail Lefkowitz, Data Analyst at MaassMedia, LLC When describing a set of data, the word "big" doesn't just refer to size. "Big" implies that the data comes from multiple sources and is too complex overall...

Political Campaigns & Digital Marketing: Did They Miss the Mark?

We all know how online marketing and social media can be a goldmine of potential consumers. Brands like Whole Foods Market and Samsung have succeeded on Twitter with as many as 3 million followers each. Coke triumphs over Pepsi on...

The Slow Adoption of Big Data

Despite all the hype and potential, most companies are essentially stalled in the preparation phase of their big data efforts. A new study from OpTier ( Making Big Data Analytics Fast & Easy ) reveals that few enterprises are able...

Leverage Big Data Better with Automatic Segmentation

We all know that it’s difficult to manage big data, which is, by its very nature, huge and disorganized. But, as those companies that have found a way to make use of it can attest to, big data can also offer some incredibly valuable...

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