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Paid search is a significant driver of impressions for Internet retailers but acquiring users through the channel certainly does not come cheap. Search engine intelligence provider AdGooroo released a thought-provoking infographic...
Several years after nixing its fledgling text-based (contextual) ad product, Yahoo’s Publisher Network (YPN) – a competitor to Google’s AdSense – is on its way back. With recent reports that Adsense publishers...
Bing announced a name change for its Microsoft adCenter, the tool advertisers use to manage their search-based ads on the Yahoo!/Bing Network. But if you've been following adCenter changes the past six months, you know that it's...
Yahoo's search influence may be waning, but it seems to be all good news for Bing. In under three years, the Microsoft-owned Bing, which actually powers Yahoo Search, crept up to almost tie Yahoo's share of the search engine...
Now that the Bing/Yahoo Search Alliance is in full effect there seems to no longer be a need for Yahoo! Site Explorer – one of the most used search engine optimization tools on the market – so Yahoo! is shutting the service...
Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. Bing expects radius targeting (which enables advertisers...
comScore released its monthly analysis of the U.S. search marketplace last week. Google Sites led the “explicit core search" market (searches occuring directly/explicitly at those destinations) in May with a 65.9 percent...
Google, Bing and Yahoo jointly announced a new initiative today at Schema.org to create and support a common vocabulary for structured data markup on web pages in Microdata. For many years search engines have worked independently of...
Compete has released its search market share data for March 2011 based on the search behavior of the company’s panel of more than 2 million U.S.-based internet users. Search activity picked up in March with a 9.2 percent month...
According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses...
Marin Software published a report last week (“ Why the Search Alliance Is Paying Off for Paid Search ”) which suggests the Microsoft and Yahoo search alliance increased the share of paid-search impressions by 4% and share...
Yahoo and MSN are on a mission to produce un-fathomable amounts of content on the Web. Yahoo's acquisition of Associated Content -- since rebranded as Yahoo Contributor Network -- relies on thousands of freelancers (just about...
There has been a shortage of useful information for search marketers related to the Bing/Yahoo advertising migration - that fortunately is starting to change as agencies and advertisers dig in to the modified platform. Search marketing...
When Google Instant launched earlier this month, the relatively indifferent reactions from the Yahoo and Microsoft camps came as no surprise. No one expected Google’s competitors to come out and say that the world’s dominant...
According to a study from GroupM Search , advertisers could see a cost-per-click increase up to 78 percent above current Bing CPC's as they move to one platform with the upcoming search alliance transition. GroupM Search projects...
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