Posts tagged brand advocacy RSS

What Makes Up A Brand Advocate? (INFOGRAPHIC)

Needle is shedding light on what makes up a brand advocate, with new data from the company’s first national advocate study revealing that there are 37.5 million adults in the United States who are ideal candidates to become brand...

How Do You Respond to Negative Buzz?

Social media can be a great way to recruit brand advocates. But with its increased usage with consumers comes the very real problem of negative buzz outweighing the positive. As such, businesses have been all but forced to participate...

Exploring Loyalty Programs and Their Many Benefits

Loyalty programs can be a highly effective way to build brand loyalty and encourage new brand advocates. From periodic discounts or rewards for promoting the brand, membership certainly has its benefits. And no one benefits more than...


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