Posts tagged brand loyalty RSS

Marketers Getting Long-Term Relationship Metrics Wrong

What a brand thinks they are doing right versus what they are actually doing right/wrong is often very different, as marketers can very easily focus their attention on metrics that don’t help them reach their goals. This is what...

Exploring Loyalty Programs and Their Many Benefits

Loyalty programs can be a highly effective way to build brand loyalty and encourage new brand advocates. From periodic discounts or rewards for promoting the brand, membership certainly has its benefits. And no one benefits more than...

Twitter Users Click Ads, Become Brand Advocates

Finding users who will not only interact with your brand but actually help you promote it is one of the hardest jobs of any Internet marketer. Who are these users and where do you find them? According to a new study from media research...

Build Brand Loyalty

Getting consumers to your website is one thing and requires a special set of tools - SEO, SEM, networking and many other marketing strategies. Keeping them on your site and coming back is entirely different. One powerful method is...

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