Posts tagged business-to-business RSS

Calling All Content Marketers: Curb the Sales Pitch

At the end of the day, no marketing effort in the world can make up for the need to provide good content that is meaningful and relevant to the users you are trying to attract to your brand. This sentiment is just as true for business...

B2B Metrics Aren't Measuring Up

A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...

Digital River Offers B2B Ecommerce Solution

Selling directly to business buyers has increased margin efficiency and produced renewal rates of 30 percent for many ecommerce companies. The new cloud-based, business-to-business solution from Digital River enables merchants to sell...

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