Posts tagged call tracking RSS

Smarter Tech Comes to Inbound Calls

Integrated marketing platform ActiveDEMAND has announced added functionality for its call tracking solution that will enable companies to collect data from incoming phone calls and analyze them for both context and relevancy. Unlike...

Ring. Ring. Your Social Media Followers are Calling You

:: By Luke Rees :: In the past year social media has evolved from an engagement platform into a direct response medium for businesses. No longer should marketers be thinking of social media simply as a way to create positive brand...

Call Tracking for DoubleClick Search

Advertisers are beginning to understand that as search and display take an ever-larger portion of their marketing budgets, at some point they'll need to show value; essentially, they need to prove that the money they are spending...

Mongoose Metrics Launches QR Call Tracking

The hottest ticket of the fall was to the eMetrics Marketing Optimization Summit, and it was there that enterprise-level phone conversion optimization company and call tracking solutions provider Mongoose Metrics announced the launch...

Call Tracking Solutions at Kenshoo Local

As the Web evolves, the community of Web professionals move ever closer to true integrated marketing. Those standing at the forefront of this evolution are often the analytics vendors, whose services sit squarely between services and...

SEM Call Tracking: Which 800 Number Performs Best?

Search marketing software company Engine Ready released an interesting study on how toll-free numbers are treated. Engine Ready used its call tracking software to create a test to determine if the use of various toll-free prefixes...

AdInsight Call Tracking

Technology Company AdInsight Limited has developed an innovative online call tracking system (branded as Web Route) which can provide businesses with statistical proof of how effective their advertising campaigns are in winning customers...


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