Posts tagged click forensics RSS

Click Fraud Drops But New Malware Scheme Surfaces

The click fraud rate dropped in the fourth quarter of 2010 for the first time since the middle of 2009, according to a new report from Click Forensics. The rate dipped from 22.3 percent in Q3 2010 to 19.1 percent in Q4, ending a string...

Click Fraud Climbing; Social ‘Nets Partially Immune

The overall click fraud rate is slowly trending higher over the past several quarters according to Click Forensics. The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for...

Ad Serving Based On Audience Quality

Traffic quality and online advertising verification service Click Forensics will announce some interesting new functionality in its platform today at Ad:Tech in San Francisco. The upgraded platform will enable ad networks and content...

Blame It on the Botnets; Click Fraud Figures, Q3 2009

Click Forensics today released click fraud figures today for the third quarter, and while the overall rate increase to 14.1 percent in the third quarter of this year (up from 12.7 percent for Q2 2009), it remains lower than the 16...

Click Fraud Surge From Bahama Botnet

ClickForensics just announced that it has identified a large spike in click fraud traffic coming from a new botnet that appears to be eluding the filters of even the most sophisticated search engines, publishers and ad networks. The...

Click Fraud; Down, But Not Out

Anchor Intelligence last week released its first report detailing traffic quality across its network of search engines, ad networks, publishers, and advertisers. The verdict? Click fraud is down (albeit only slightly). Based on Anchor’s...

Click-fraud Declines in Q1 2009

Click Forensics released PPC fraud figures from the first quarter 2009 last week. There is good news for PPC advertisers. The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent...

Current Click Fraud Rates

Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported...

Click Fraud Holding Steady

Click Forensics released industry pay-per-click (PPC) fraud figures for the second quarter 2008. Key findings from data reported for Q2 2008 include: The overall industry average click fraud rate was 16.2 percent for Q2 2008. That's...

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