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The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they...
The click fraud rate dropped in the fourth quarter of 2010 for the first time since the middle of 2009, according to a new report from Click Forensics. The rate dipped from 22.3 percent in Q3 2010 to 19.1 percent in Q4, ending a string...
Click Forensics has released its audience quality figures for the thrid quarter 2010 and the news remains negative. The overall industry average click fraud rate according to Click Forensics was 22.3 percent - up from the 18.6 percent...
The overall click fraud rate is slowly trending higher over the past several quarters according to Click Forensics. The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for...
Anchor Intelligence released its traffic quality report for Q2 2010 and it appears that the attempted click fraud rate is remaining consistent (sort of). The average attempted click fraud rate remain relatively unchanged from 29.2...
A study of advertising campaigns on top social networks by ClickForensics found a click fraud rate of 11.5 percent in Q1 2010 as the overall industry click fraud rate rose to 17.4 percent. ClickForensics studied online campaigns from...
So what’s up with click fraud these days? A lot and none of it’s good. Anchor Intelligence released its “Traffic Quality Report: 2009 Year in Review" today. The network saw the average attempted click fraud rate...
Click Forensics today released click fraud figures today for the third quarter, and while the overall rate increase to 14.1 percent in the third quarter of this year (up from 12.7 percent for Q2 2009), it remains lower than the 16...
ClickForensics just announced that it has identified a large spike in click fraud traffic coming from a new botnet that appears to be eluding the filters of even the most sophisticated search engines, publishers and ad networks. The...
Anchor Intelligence last week released its first report detailing traffic quality across its network of search engines, ad networks, publishers, and advertisers. The verdict? Click fraud is down (albeit only slightly). Based on Anchor’s...
No one is immune from the recession. When advertisers cut back by spending less it impacts everyone - even those perpetuating click fraud. Agencies, whose margins are slim enough as it is, are increasingly aware of the trend and are...
Despite being a serious threat, click-fraud didn't really diminish the value in and growth of paid search marketing. That's not to say that click fraud does not remain a major issue for advertisers, networks and publishers...
Click Forensics released PPC fraud figures from the first quarter 2009 last week. There is good news for PPC advertisers. The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent...
Anchor Intelligence released a report entitled "Anatomy of a Fraudster" which describes four profiles of click fraud perpetrators. The traffic quality solution provider studied traffic patterns across its clients base and...
Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported...
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