Posts tagged click fraud&pageindex=1 RSS

Win the War Against Mobile Click Fraud

The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they...

Click Fraud Drops But New Malware Scheme Surfaces

The click fraud rate dropped in the fourth quarter of 2010 for the first time since the middle of 2009, according to a new report from Click Forensics. The rate dipped from 22.3 percent in Q3 2010 to 19.1 percent in Q4, ending a string...

Is Click Fraud Unstoppable?

Click Forensics has released its audience quality figures for the thrid quarter 2010 and the news remains negative. The overall industry average click fraud rate according to Click Forensics was 22.3 percent - up from the 18.6 percent...

Click Fraud Climbing; Social ‘Nets Partially Immune

The overall click fraud rate is slowly trending higher over the past several quarters according to Click Forensics. The overall industry average click fraud rate was 18.6 percent. That’s up from the 17.4 percent reported for...

Click Fraud Unchanged (Sort Of)

Anchor Intelligence released its traffic quality report for Q2 2010 and it appears that the attempted click fraud rate is remaining consistent (sort of). The average attempted click fraud rate remain relatively unchanged from 29.2...

Social Network Click Fraud Low

A study of advertising campaigns on top social networks by ClickForensics found a click fraud rate of 11.5 percent in Q1 2010 as the overall industry click fraud rate rose to 17.4 percent. ClickForensics studied online campaigns from...

One in Four Clicks "Bogus" Says Anchor Intelligence Report

So what’s up with click fraud these days? A lot and none of it’s good. Anchor Intelligence released its “Traffic Quality Report: 2009 Year in Review" today. The network saw the average attempted click fraud rate...

Blame It on the Botnets; Click Fraud Figures, Q3 2009

Click Forensics today released click fraud figures today for the third quarter, and while the overall rate increase to 14.1 percent in the third quarter of this year (up from 12.7 percent for Q2 2009), it remains lower than the 16...

Click Fraud Surge From Bahama Botnet

ClickForensics just announced that it has identified a large spike in click fraud traffic coming from a new botnet that appears to be eluding the filters of even the most sophisticated search engines, publishers and ad networks. The...

Click Fraud; Down, But Not Out

Anchor Intelligence last week released its first report detailing traffic quality across its network of search engines, ad networks, publishers, and advertisers. The verdict? Click fraud is down (albeit only slightly). Based on Anchor’s...

Ad Agencies Fighting Click Fraud

No one is immune from the recession. When advertisers cut back by spending less it impacts everyone - even those perpetuating click fraud. Agencies, whose margins are slim enough as it is, are increasingly aware of the trend and are...

Click Fraud; Minimized by Monitoring - Anchor Intelligence

Despite being a serious threat, click-fraud didn't really diminish the value in and growth of paid search marketing. That's not to say that click fraud does not remain a major issue for advertisers, networks and publishers...

Click-fraud Declines in Q1 2009

Click Forensics released PPC fraud figures from the first quarter 2009 last week. There is good news for PPC advertisers. The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent...

Four Click Fraud Profiles

Anchor Intelligence released a report entitled "Anatomy of a Fraudster" which describes four profiles of click fraud perpetrators. The traffic quality solution provider studied traffic patterns across its clients base and...

Current Click Fraud Rates

Click fraud reporting service Click Forensics released its industry pay-per-click fraud figures. The overall industry average click fraud rate was 16.0 percent in the third quarter of 2008, down from the 16.2 percent rate reported...

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