Posts tagged clickthrough rates RSS

Google Knows Best – Page Titles and CTRs

It wouldn’t be outrageous to assert that page titles are the most important information that most searchers take into consideration when skimming SERPs. Their significance is underscored by the fact that on all major search engines...

Smaato Measures Mobile Fill Rates and CTRs

A quarter two study by mobile ad optimization platform Smaato was released today and finds that ad inventory has been increasing at a faster rate than budgets, ulitmately leading to a decline in advertising fill rates. The study was...


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