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Mobile Advertising is an Essential Part of the Marketing Mix

A new study from the Mobile Marketing Association (MMA) suggests that the optimal spend for mobile (based on total campaign spend, not just digital) is between 8-15 percent of an advertising budget. The data comes from the Smart Mobile...

Design Inspiration from the Web 100

From innovative navigational elements to design based on customer feedback, Web 100 companies design for the user experience. These top digital destinations are also setting the bar and changing consumer expectations. Here are six...

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