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Display advertising has seen a resurgence over the past few years thanks to much improved targeting and testing technologies, but some very significant problems remain. A new report out from Comscore indicates that 3 out of 10 display...
A strong video strategy can provide merchants with many benefits – from an increase in engagement and conversion rates to better placement within the SERPs. The biggest challenge with video, however, is creating content that...
For the final three months of 2012, comScore is reporting that sales increased 14 percent to $56.8 billion, marking the ninth straight quarter of double-digit growth. U.S. retail e-commerce sales grew 15 percent to $186 billion for...
Comscore has released its analysis of online holiday spending in the U.S., and as every digital media maven in the virtual world predicted, it was a very merry season indeed. Online shoppers purchased a whopping $42.3 billion worth...
A recent comScore study revealed that mobile phones and tablets now account for 1 in 8 U.S. Internet page views, further indicating that mobile is becoming an increasingly popular way for consumers to connect with businesses when they...
In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...
A new report from comScore has found that tablets have quickly reached a “critical mass” in the U.S., with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012. The study...
Comscore released data from its Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos in January 2012. As you might imagine, the usual suspects round out the top few spots. Google Sites...
Comscore released its annual report examining trends in the digital world including social media, search, online video, digital advertising, mobile and e-commerce. The 2012 U.S. Digital Future in Focus provides several key insights...
Comscore recently announced the release of Validated Campaign Essentials (vCE), a product designed to validate digital ad delivery. The measurement solution provides a view into campaign delivery and a “verified” assessment...
What is the most popular content category on the Web? Social networking of course. Social networking sites now reach 82 percent of the world’s online population, which represents 1.2 billion users according to a recent study...
When the iPad was originally announced, the critics were harsh, and most people didn't seem to see the purpose of yet another handheld device that didn't have the same computing power as a laptop, nor the portability (or ability...
A recent comScore study shows that in September, 48 percent of tablet owners made at least one purchase on their device. The study, published as a whitepaper report called "Digital Omnivores: How Tablets, Smartphones and Connected...
Digital analytics firm comScore unveiled its August Web video rankings recently which show that, among other things, Americans watch a lot of videos on the Internet. Without question, most videos that are viewed online are watched...
This morning, TouchStorm released figures based on research by comScore showing that their potential reach of their editorial distribution network among 18- to 34-year-old viewers in July 2011 was nearly 12 million people. TouchStorm...
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