Posts tagged comscore&pageindex=1 RSS

3 Surprising Online Shopper Preferences

When online conversion tactics like personalization, alternative delivery locations and live chat are part of everyday shoppers’ lexicon, it’s time for businesses to get serious about making it easier to purchase their...

March Online Video Rankings Shows Continued Growth

Video, as a channel, just keeps growing and growing. comScore released data from its Video Metrix service last week showing 187.8 million Americans watched 46.6 billion online content videos in March 2014. Where should you spend time...

Video Consumption Driven Primarily by Google's YouTube

U.S. consumers watched nearly 50 billion online videos in January 2014 according to recently released data from the comScore Video Metrix service. What's more is that video ad views totaled nearly 27 billion. Google sites (driven...

Five Fun Facts about "Cyber Five" 2013

By: Ralph Dangelmaier, BlueSnap Five Fun Facts about Cyber Five 2013 (the five consecutive online shopping days from Thanksgiving Day to Cyber Monday): ◦New Yorkers spent the most online this year on Cyber Monday, followed by residents...

comScore Offers Smarter Social

Popular measurement and analytics provider comScore has introduced a new partnership that aims to provide better social media benchmarking and competitive intelligence insights to its clients. The partnership is with a company called...

UPS, U.S. Consumers Love Logistics

Delivery and returns are still a problem on the Web and consumers want more control over these experiences. These takeaways from comScore’s global study in the UPS Pulse of the Online Shopper series may not be a surprise to most...

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Hey, Where’s My Display Ad?

Display advertising has seen a resurgence over the past few years thanks to much improved targeting and testing technologies, but some very significant problems remain. A new report out from Comscore indicates that 3 out of 10 display...

5 Video Strategies for Merchants

A strong video strategy can provide merchants with many benefits – from an increase in engagement and conversion rates to better placement within the SERPs. The biggest challenge with video, however, is creating content that...

E-Commerce Retail Breaks Records Again

For the final three months of 2012, comScore is reporting that sales increased 14 percent to $56.8 billion, marking the ninth straight quarter of double-digit growth. U.S. retail e-commerce sales grew 15 percent to $186 billion for...

Best Online Holiday Ever for Merchants

Comscore has released its analysis of online holiday spending in the U.S., and as every digital media maven in the virtual world predicted, it was a very merry season indeed. Online shoppers purchased a whopping $42.3 billion worth...

OpenTable Serves Up Free Mobile Sites

A recent comScore study revealed that mobile phones and tablets now account for 1 in 8 U.S. Internet page views, further indicating that mobile is becoming an increasingly popular way for consumers to connect with businesses when they...

Ad Viewability Metric Gaining Ground

In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...

Most Tablet Users Also Video Consumers

A new report from comScore has found that tablets have quickly reached a “critical mass” in the U.S., with 1 in every 4 smartphone owners using tablets during the three-month average period ending April 2012. The study...

The Usual Suspects Lead Online Video Rankings

Comscore released data from its Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos in January 2012. As you might imagine, the usual suspects round out the top few spots. Google Sites...

The Digital Future in Focus

Comscore released its annual report examining trends in the digital world including social media, search, online video, digital advertising, mobile and e-commerce. The 2012 U.S. Digital Future in Focus provides several key insights...

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