Posts tagged comscore&pageindex=3 RSS

New Service from comScore Measures Traffic by Device

A new service from comScore offers reporting on digital traffic based on device, which includes computers, mobile phones, tablets, music players, e-readers, gaming devices and other Web-enabled devices. Based on comScore’s global...

Search Rankings Remain Steady – Explicit and Core

comScore released its monthly analysis of the U.S. search marketplace last week. Google Sites led the “explicit core search" market (searches occuring directly/explicitly at those destinations) in May with a 65.9 percent...

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Local Search to Generate $8.2 Billion by 2015

Local search advertising revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015, according to local media analyst BIA/Kelsey. That’s a compound annual growth rate of 10 percent that’s driven by the continuing...

The Impact of Cookie Deletion - Inflated Audience Reports

Comscore today released a study which address the key sources of discrepancy between server-based and panel-baed data and reveals that cookie deletion can lead to large overstatements in server logs measurement of the size of online...

Facebook Delivers One-third of U.S. Display Ad Impressions

Facebook led all online publishers in the first quarter of 2011 with 346 billion display ad impressions, representing 31.2 percent market share, according to the comScore data released Wednesday. Facebook’s market share has increased...

Total Universe Report at Comscore

Last week comScore released its Media Metrix Total Universe report which aims to provide audience measurement for all of a site’s traffic including usage via mobile phones, apps, tablets and even shared computers. The report...

New comScore Report Tracks Mobile and More

Digital business analytics firm comScore has announced the beta release of its new Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site’s traffic, including usage via mobile phones...

The Video Race: Who’s Winning?

Comscore today released data from its Video Metrix service showing that U.S. Internet users watched an average of 13.6 hours of online video content in February 2011, engaging in more than 5.0 billion viewing sessions. As you might...

E-commerce Industry Climbing Back to Pre-recession Levels

The recently released 2010 e-commerce data from comScore shows an industry annual growth rate of 9.8 percent, marking a significant improvement over the 0.2-percent decline in 2009. The fourth quarter was the strongest of 2010 with...

The 2010 Mobile Year in Review

The mobile Web is becoming ubiquitous, according to comScore's 2010 Mobile Year in Review. Taking into account full HTML Web browsing capabilities and phones with limited Web access, 90 percent of mobile subscribers in the U.S...

Hulu Surpasses 1.2 Billion Monthly Video Ad Impressions

Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion, according to Friday’s release of the comScore Video Metrix. Tremor Media Video Network...

Facebook Overtakes Yahoo as World's Third Largest Site

Facebook will head into the New Year as the world’s third largest website after passing Yahoo in the most recent traffic rankings released from comScore. The research firm’s November 2010 report credits Facebook with an...

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Cyber Monday Yields Highest Online Sales Ever

The 2010 holiday season continues to break records and exceed expectations. Passing the billion-dollar mark for the first time, Cyber Monday has been crowned history’s busiest online spending day by comScore. In the U.S., total...

Record Web Sales in the Holiday Forecast

The 2010 holiday shopping season has already produced vigorous spending in the U.S., according to several reports. And the forecast for the next four weeks is even better, with comScore predicting online holiday sales to be the highest...

Video Rankings - August 2010

Comscore released some interesting data from its Video Metric service which shows that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. According to Comscore, the total...

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