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Facebook will head into the New Year as the world’s third largest website after passing Yahoo in the most recent traffic rankings released from comScore. The research firm’s November 2010 report credits Facebook with an...
The 2010 holiday season continues to break records and exceed expectations. Passing the billion-dollar mark for the first time, Cyber Monday has been crowned history’s busiest online spending day by comScore. In the U.S., total...
The 2010 holiday shopping season has already produced vigorous spending in the U.S., according to several reports. And the forecast for the next four weeks is even better, with comScore predicting online holiday sales to be the highest...
Comscore released some interesting data from its Video Metric service which shows that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. According to Comscore, the total...
Comscore today released a social media intelligence service for its clients dubbed comScore Social Analytix(tm) which will provide real-time information about what Web consumers are saying about brands and products. Instead of developing...
Today comScore introduced a brand new analytics report that should prove extremely valuable for Web advertisers and publishers. Serving the optimal type of online ads is essential for marketers, and the Ad Metrix Creative Summary examines...
Lots of factors are keeping the future of online video in a state of relative uncertainty these days, including the continued development of Google TV, Apple TV, Roku and other new platforms; Hulu’s new subscription model that...
Web analytics firm comScore has announced that its tagging service for Media Metrix 360 is now free for website publishers. Registration for the measurement platform is open immediately to U.S. websites and the free program will launch...
2009 was a tough year for everyone but things are looking up. Comscore today released its 2009 U.S. Digital Year in Review, a recap of key trends in the U.S. digital media landscape (including e-commerce, search, online video, online...
Comscore released a list of the top 15 advertising networks based on their reach among U.S. internet users in December 2009. The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users...
Comscore has reported that holiday season retail e-commerce spending for the first 48 days of the November/December 2009 holiday season to date has reach $24.8 billion – a four percent increase versus the same time last year...
Knowing as much as you can about your audience results in developing products and services that will appeal in a more direct way to them. comScore announced an audience targeting tool for gaming publishers and developers which aids...
Recent Adobe acquisition and online business optimization software provider Omniture and digital measurement provider comScore announced a partnership to deliver a "unified digital audience measurement system" - sounds fancy...
In perhaps the most competitive niche in all Web technology, comScore is reporting in a follow-up study on the performance of Bing that the little decision engine increased its position in the search market during the second week of...
comScore reports the number of people who sought local information on a mobile device grew 51 percent from March 2008 to March 2009. The mobile browser is the leading access method for seeking local information, with 20.7 million users...
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