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71% of Marketers Will Increase Content Marketing Budgets

Content marketing was one of the digital darlings of 2013 and it's expected to have an even more impressive 2014. A new report from Curata reveals that most marketers (71 percent) are planning to increase their content marketing...

Tech Moments That Will Shape 2014

What better time than the last day of the year (2013) to look back at some of the best and worst moments and speculate about what it all means for Internet professionals moving into 2014. Below are some of the most interesting news...

8 Simple Tips to Edit Your Own Blog

:: By Sandra Miller, Help.Plagtracker.com :: Great bloggers are separated by mediocre ones by one important factor: they know how to edit their own writing. Bloggers typically don’t have professional editors and proofreaders...

Does Reddit Outperform Facebook in News Consumption?

Which social network performs best when it comes to news consumption? It depends on how you look at it. According to a new Pew Research study , 62 percent of Reddit users get news from the site, while the same is true for 52 percent...

Writers Get Measured with Stats

As a writer, it is important to know how your content resonates with an audience, as it can help you to identify popular topics and refine your content strategy. Popular Q&A site Quora recognized this and decided to launch a new...

Inbound B2B Marketing & the Relevancy Gap

:: By Alit Bar Sadeh, BrightInfo :: Content + Traffic Welcome to the content-generation generation, in which B2B marketers spend about a third of their budgets creating content-rich Web experiences in the form of videos, white papers...

Tracking Native Ad Performance with Parse.ly

Content analytics and optimization platform Parse.ly has released a feature that will enable publishers to quantify the results of sponsored content and "native advertising" - one of the more popular marketing and advertising...

Content Marketing: Best Friend or Worst Enemy?

:: By Neil Mody, CEO of nRelate :: In the post banner-ad era, publishers from small blogs to large websites are laser focused on finding new ways to boost site revenue. Content marketing is a popular and proven way to increase site...

Content Curation for the Modern Web Business

By Vincent Clarke, USB Memory Direct The most valuable commodity in the world is information. People thrive on learning new things about their specific interests and the general world around them. This is one of the most fundamental...

InboundWriter Predicts Content Performance

Content marketing is currently one of the hottest trends in tech, yet most content fails to meet expectations according to new research from InboundWriter. InboundWriter evaluated numerous companies with significant investments in...

Building an Editorial Platform for the Forgotten User

:: By Matt Murphy, Director of Client Services at Ashe Avenue :: Editor’s Note: In a “content is King” era, brands are building editorial teams and content management systems (CMS) with little to no experience to...

Feedly Opens Pro Service to All

Feedly has burst onto the market as one of the most popular alternatives to Google Reader , and now, content marketers can enjoy an even better news discovery experience with Feedly Pro. Feedly Pro was initially opened up to 5,000...

10 Ways to Rethink Link Building

:: Christy Belden, LEAP :: Poor link building. Once the bastion of search engine optimization, it continues to come under attack by Google – and for good reason. Over the years, many SEO practitioners have used misleading, black...

C-Beyond Static Publishing

Customers – especially those selecting B2B products or services – are not necessarily ready to buy (or even have the authorization to do so) when they interact with a brand through its paid, earned or owned media. This...

Content Marketing's Epic Fails

:: By Rohan Ayyar, E2M Solutions :: Content marketing can break your back with, sometimes, nothing to show for it. Yet, it forms the core of your digital marketing processes. You could fail with content marketing in any number of ways...

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