Posts tagged content advertising RSS

Content Marketing Without a Blog

It’s no secret that content marketing has a phenomenal ROI (the statistics only seem to get better with each passing year). In fact, Kapost and Eloqua recently produced an eBook on the ROI of content marketing in which they stated...

The Basics of Writing Web Copy

Whether it’s copy for a landing page or a banner ad, writing goal-oriented copy can be a daunting task, even for the most experienced copywriters. Like website design, opinions about copy are not only subjective, but also plentiful...

Content Advertising Storms Back

A survey by research firm Advertiser Perceptions (via Ad Age) shows that online advertisers are shifting away from ad networks and moving back to advertising on content sites directly. More than half (52 percent) of agencies and marketers...

Google Content Network Action Plan

Your Action Plan To Generate Great Results on the Google Adwords Content Network By Joseph Kerschbaum Over the past two years, the depth of reporting and the ability to manage performance proactively within Google AdWords have greatly...

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