Posts tagged content marketing RSS

Add Social Polls to Your Site

If you are looking for a way to add interactive content to your site, look no further than engaging quiz platform Qzzr. Not only can content marketers leverage Qzzr to create interactive quizzes for their audience, but now the company...

How to Perfectly Insert Images into Posts

:: By Nick Rojas, @NickARojas :: An advertising manager named Fred Barnard speculated that a picture is worth a thousand words, and used it for an ad in a trade journal called Printers' Ink. It became one of the most remembered...

Successful Content Marketing: Target, Optimize & Measure

With 70 percent of business-to-business marketers producing more content than they did one year ago, the way in which they create, publish and measure content is evolving. Content performance marketing platform BrightEdge recently...

8 Content Marketing Mistakes You Might be Making

:: By Andy Preisler :: Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the...

Achieving SEO Success in the New Age of Content Marketing

:: By Cristian Ángel :: In 2005, Matt Cutts, director of the Google Webspam Team, published in his blog: “Spend your time investigating, synthesizing, and producing original content.” More than 10 years later, this...

Blogging for Better SEO

:: By Travis Bliffen, Stellar SEO :: Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent...

BrightEdge Helps Marketers Optimize Content

BrightEdge is helping marketers produce better content, thanks to the release of the company’s Content Optimizer 3.0 platform. Content Optimizer 3.0 integrates with Adobe Experience Manager and equips marketers with competitor...

Content Marketing and Deeper Analytics

Content marketers should expect a variety of solutions to emerge in 2015 to support their initiatives - and the surge will likely start with offerings focusing on analytics. Scribble Technologies Inc., makers of ScribbleLive, recently...

Tips for Creating Your 2015 Content Calendar

As 2014 draws to a close, many professionals are scrambling to put the finishing touches on their 2015 marketing plans – and content is one marketing channel that should not be overlooked. That said, it can be difficult to plan...

5 Elements of a Buzz-Worthy Blog Post

Blogging has quickly become a top marketing strategy for brands in all verticals – and for good reason. In fact, data from Demand Metric reveals that 90 percent of all organizations use content in their marketing efforts, and...

5 Elements of a Successful Brand or Corporate Blog

By Alex Lirtsman, Ready Set Rocket Nowadays, it seems like every brand has a blog to round out its digital footprint . Some blogs are better at producing relevant content and others are better at posting an instant viral hit. But what...

Determine Content Performance Before Development

In fall 2013, research from popular content marketing software provider InboundWriter found that typically only 20 percent of a site’s online content drives 90 percent of its Web traffic. To remedy this problem, InboundWriter...

5 Content Writing Tips to Know

:: By Gabbie Keegan, Bestessays.com :: Most writers have to produce content every day, even when they are tired, maybe even sick or uninspired. It can be even more difficult for Internet professionals - who aren't writers necessarily...

What’s Your Digital Content Authority?

One of the top reasons for the content marketing movement is to build authority within a niche. Using the just-launched ClearVoice platform, brands and publications can now search an index of content producers by their areas of expertise...

Using the Right Key Performance Indicators for Your Content Marketing Campaign

:: By Seth Rand, Rand Marketing :: The consumer-marketing model has transitioned from a passive, zero-gain model to one in which consumers are only willing to pay attention and consume a marketing message if there is some intrinsic...

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