Posts tagged content marketing&pageindex=1 RSS

More Evidence That Content is King

When it comes to getting the attention of today's consumers across the Web, content seems to be the way to go - at least according to content marketing technology specialists Zmags , which recently revealed the results of its State...

Adobe & The Future of Content Development

Adobe is introducing a new version of its Digital Publishing Solution (DPS) and it appears the company has its sights set squarely on marketers and their future in the realm of content development. The former version of DPS was already...

Content Marketing Inspiration for The Rise of Native Advertising

Content is a powerful force in the digital experience, but often the content published needs a little promotional support. For that reason, Web users and 'Net professionals are seeing a dramatic increase in native advertising....

Google Opens Up a News Lab

Google has unveiled a platform called “News Lab” to provide tools to journalists and content marketers around the globe. News Lab includes tools for better reporting, including researching, reporting, distribution and optimization...

How Long Is Your... Content?

Say goodbye to TL;DR! Not every user is going to have the time to go through your long-form content. It's a digital fact of life. Your responsibility as a Web professional is to make the experience as useful as possible, of course...

8 Ways to Nail Native Ad Headlines

By Olena Postnykova, MGID Here we find the elusive creature, the website visitor, in its natural habitat. The website visitor has adapted to its harsh environment of sensory overload. Years of browsing websites and clicking on links...

Content Marketing - Cost Center or Revenue Driver?

:: By Andrew Davies, idio :: What’s the number one question that all revenue-focused marketers should be asking: Is content marketing worth it? Although content marketing has grown to a $44 billion industry (according to Custom...

What's Wrong With Your Content Marketing?

:: By John Unger :: Content marketing is all the rage. More companies are producing more content to try and rank in the search engine result pages and engage their current and prospective customers. This is all well and good, but oftentimes...

Add Social Polls to Your Site

If you are looking for a way to add interactive content to your site, look no further than engaging quiz platform Qzzr. Not only can content marketers leverage Qzzr to create interactive quizzes for their audience, but now the company...

How to Perfectly Insert Images into Posts

:: By Nick Rojas, @NickARojas :: An advertising manager named Fred Barnard speculated that a picture is worth a thousand words, and used it for an ad in a trade journal called Printers' Ink. It became one of the most remembered...

Successful Content Marketing: Target, Optimize & Measure

With 70 percent of business-to-business marketers producing more content than they did one year ago, the way in which they create, publish and measure content is evolving. Content performance marketing platform BrightEdge recently...

8 Content Marketing Mistakes You Might be Making

:: By Andy Preisler :: Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the...

Achieving SEO Success in the New Age of Content Marketing

:: By Cristian Ángel :: In 2005, Matt Cutts, director of the Google Webspam Team, published in his blog: “Spend your time investigating, synthesizing, and producing original content.” More than 10 years later, this...

Blogging for Better SEO

:: By Travis Bliffen, Stellar SEO :: Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent...

BrightEdge Helps Marketers Optimize Content

BrightEdge is helping marketers produce better content, thanks to the release of the company’s Content Optimizer 3.0 platform. Content Optimizer 3.0 integrates with Adobe Experience Manager and equips marketers with competitor...

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