Posts tagged content marketing&pageindex=1 RSS

Marketing Focus 2016: The Intersection of Content and Mobile

:: By Marla Schimke, Zumobi :: At the start of 2015, the phrase “mobile content marketing” didn’t even have a hashtag, which is saying a lot in the age of Twitter. Now, as we approach 2016, the intersection of content...

Email's Role in Effective Content Marketing

With content marketing as big as it currently is, many marketers are looking at how to effectively repurpose their content within email as well as use the channel to drive more clicks to their work. In fact, according to Yesmail's...

Must-Have Chrome Extensions for Content Marketers

:: By Apurva Jog, Godot Media :: Content marketers probably wish for an extra pair of hands to help get their work done during the day. From creating content to curating content and then promoting it – a content marketer's...

Beyond the Blog: 6 Types of Visual Content

When it comes to content marketing, most brands think about blogging. Although blogging is an essential part of a content marketing strategy, there are many other content formats that brands can throw into the mix. Visual content,...

52 Content Marketing Tips for SEO

Businesses create content for a variety of reasons - one of which is for search engine optimization. To provide a comprehensive list of content marketing tips for SEO, Website Magazine called upon 52 Web professionals to share their...

3 Simple Content Marketing Tips for Retailers

Content marketing is a growing trend in the e-commerce industry, with data from the Content Marketing Institute revealing that more than half of B2C marketers have a content strategy set in place. Not all content marketing strategies...

Measure Content and Influencer Value with New Smart URL

Web analytics software provider gShift is helping marketers better measure the value of their content and influencers with its new tool dubbed kontextURLs. KontextURLs enable users to add a short, branded URL to any content piece....

Predict Content Performance Before Writing

After revamping its content marketing platform just a year ago , Inboundwriter is unveiling new functionalities and is reporting a 4x average improvement in its customers’ content traffic performance. The content marketing software...

More Evidence That Content is King

When it comes to getting the attention of today's consumers across the Web, content seems to be the way to go - at least according to content marketing technology specialists Zmags , which recently revealed the results of its State...

Adobe & The Future of Content Development

Adobe is introducing a new version of its Digital Publishing Solution (DPS) and it appears the company has its sights set squarely on marketers and their future in the realm of content development. The former version of DPS was already...

Content Marketing Inspiration for The Rise of Native Advertising

Content is a powerful force in the digital experience, but often the content published needs a little promotional support. For that reason, Web users and 'Net professionals are seeing a dramatic increase in native advertising....

Google Opens Up a News Lab

Google has unveiled a platform called “News Lab” to provide tools to journalists and content marketers around the globe. News Lab includes tools for better reporting, including researching, reporting, distribution and optimization...

How Long Is Your... Content?

Say goodbye to TL;DR! Not every user is going to have the time to go through your long-form content. It's a digital fact of life. Your responsibility as a Web professional is to make the experience as useful as possible, of course...

8 Ways to Nail Native Ad Headlines

By Olena Postnykova, MGID Here we find the elusive creature, the website visitor, in its natural habitat. The website visitor has adapted to its harsh environment of sensory overload. Years of browsing websites and clicking on links...

Content Marketing - Cost Center or Revenue Driver?

:: By Andrew Davies, idio :: What’s the number one question that all revenue-focused marketers should be asking: Is content marketing worth it? Although content marketing has grown to a $44 billion industry (according to Custom...

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