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Glam Media, a "vertical" social media company focused on lifestyle, has partnered with SaaS analytics company Moat to measure content engagement and effectiveness behyond common measures such as page views and social shares...
If any industry vertical stands to gain from the current content marketing and content development craze, it is the providers of content management software and solutions. Content marketing has dramatically changed the digital marketing...
With less than 50 days remaining in 2012's online shopping season, Internet retailers will need to dig deep into their virtual bag of tricks to make a positive impact on sales. While you could increase your advertising budget,...
Content discovery platform Outbrain has launched a self-service offering for marketers looking to drive more traffic to their content assets. Outbrain's platform essentially offers a pay-per-click model for content distribution...
By Scott Fasser, Director of Customer Experience at Optify Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond siloed visibility tactics to an integrated strategy...
You have a strong, well-defined brand identity that suits your company’s values and serves the image you wish to portray. Your products and services are valuable, well-researched and carefully aimed at a specific audience. You...
If you own a website, you likely consider yourself somewhat of a subject-matter expert. If not, you're likely in the wrong business. The Web, by its very nature, is the single greatest source of information ever collected. The...
Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers. Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets...
A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways...
To work efficiently and effectively as a marketer (whether independently or as part of a larger group) you need the right tools and the right approach. As most readers are likely aware, platforms and services exist in abundance to...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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