Posts tagged content marketing&pageindex=2 RSS

Tracking Native Ad Performance with Parse.ly

Content analytics and optimization platform Parse.ly has released a feature that will enable publishers to quantify the results of sponsored content and "native advertising" - one of the more popular marketing and advertising...

Content Marketing: Best Friend or Worst Enemy?

:: By Neil Mody, CEO of nRelate :: In the post banner-ad era, publishers from small blogs to large websites are laser focused on finding new ways to boost site revenue. Content marketing is a popular and proven way to increase site...

Content Curation for the Modern Web Business

By Vincent Clarke, USB Memory Direct The most valuable commodity in the world is information. People thrive on learning new things about their specific interests and the general world around them. This is one of the most fundamental...

InboundWriter Predicts Content Performance

Content marketing is currently one of the hottest trends in tech, yet most content fails to meet expectations according to new research from InboundWriter. InboundWriter evaluated numerous companies with significant investments in...

Building an Editorial Platform for the Forgotten User

:: By Matt Murphy, Director of Client Services at Ashe Avenue :: Editor’s Note: In a “content is King” era, brands are building editorial teams and content management systems (CMS) with little to no experience to...

Feedly Opens Pro Service to All

Feedly has burst onto the market as one of the most popular alternatives to Google Reader , and now, content marketers can enjoy an even better news discovery experience with Feedly Pro. Feedly Pro was initially opened up to 5,000...

10 Ways to Rethink Link Building

:: Christy Belden, LEAP :: Poor link building. Once the bastion of search engine optimization, it continues to come under attack by Google – and for good reason. Over the years, many SEO practitioners have used misleading, black...

C-Beyond Static Publishing

Customers – especially those selecting B2B products or services – are not necessarily ready to buy (or even have the authorization to do so) when they interact with a brand through its paid, earned or owned media. This...

Content Marketing's Epic Fails

:: By Rohan Ayyar, E2M Solutions :: Content marketing can break your back with, sometimes, nothing to show for it. Yet, it forms the core of your digital marketing processes. You could fail with content marketing in any number of ways...

Content Marketing Images Made Simple

Content may be king, but images still tell a thousand words. So, to get the most out of your content, including potentially higher user engagement and less bounce rates, high-quality images should supplement your copy. A new startup...

Practical Tips for Developing Authoritative Content

Authority is perhaps one of the most misunderstood terms in the world of Web business and it’s used with such regularity by every ‘Net guru that for many it’s a signal that any content from a source claiming authority...

Next-Gen Mobile Site Pushes Usable Local Content

Branded, personalized content seems to be the name of the game in this user-centric world we’re all living (and working) in and service providers that help brands deliver this content – wherever a user may be accessing...

Inbound Marketing is NOT the New SEO

:: Travis Bliffen, SEO Proz :: Once upon a time in a Web before Google Panda, Penguin and Knowledge Graph SEO, companies only had to worry about choosing the right keywords and getting them to rank well, but not anymore. These changes...

Commandments of the Anti-Panda Writer

:: By Steve Aedy :: Apparently, Google’s sole desire is to help people find high-quality sites in the search results. The jury is still out on whether or not they really intend to rule the world and updates like Penguin and Panda...

Content Marketing Analytics Available at Informly

A new analytics service from Informly is helping small business owners and bloggers optimize their content production. The Content Marketing Analytics service expands on Informly’s analytics dashboard that was launched last year...

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