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Major Google Content Network Enhancements

Google announced several enhancements ( courtesy of its integration with DoubleClick ) to its content network which will be made available in the coming months. These improvements include: - Frequency Capping: Enables advertisers to...

Google Opens Content Network to Third Parties

Google announced it will begin accepting third-party advertising tags on the Google content network (Adsense) in North America. This will enable advertisers to work with approved third parties (see below) to server and track display...


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