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Companies looking for increased conversions in 2013 should focus on mobile, particularly in relation to optimized landing pages, email marketing, and the mastery of short- and long-form content....
Conversations are constantly taking place all over the Web, from websites to applications to mobile devices that are always on the go. And although this presents brands with more opportunities to spread their messages and create awareness...
Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...
Social networks like Facebook and Pinterest have made visual content the hottest thing on the Web. It seems like these days, everyone just wants to consume images or videos, which, as you may have already guessed, means that everyone...
By Amie Marse, Content Equals Money If there’s one thing your customers want to see in your blog, I can almost guarantee you it’s this: valuable information. We’re not talking about Wikipedia-style information. We’re...
Anyone who writes or develops content has been there before – at your desk staring at a blank screen and blinking cursor, because despite how hard you try to sit down and focus, nothing is coming out. In other words, you’re...
The winter weather is finally starting to subside, which means that spring is right around the corner and it’s a time for new beginnings. For business owners, webmasters and online marketers, this means doing a little spring...
Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that...
Producing quality content is easier said than done. This is why content optimization platform Inboundwriter has launched a new enterprise software tier that is designed specifically for assisting medium and large-sized organizations...
The market is flooded with a number of enterprise social solutions, and most of them do a great job at one thing: creating a place where employees and customers can interact and share information. The problem is that’s ALL they...
One of the more telling metrics in the wild world of Web analytics is time-on-site, which indicates how long your website visitors stuck around. But, what it really tells you is just how engaging visitors find your website content...
A lot of people access YouTube and watch videos on their smartphones and tablet devices, and that number increases everyday. In fact, according to the Google-owned video streaming site, 20 percent of all of its global traffic comes...
Content is the hottest commodity one can have online, and these days, its appeal goes beyond just SEO. Thanks to the massive expansion of social media, content now has far greater virality, and much of its value now comes from its...
At the end of the day, content drives the Internet. It’s an important aspect of any Web presence, but especially for affiliate marketers, who depend on their content to interest visitors, attract advertisers, and make money....
Web success in 2012 means far more than just having a good (or even great) website. With so many different avenues for consumers to connect with brands online, companies are all but required to optimize every one of their various Web...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
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