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Brand Secrets for Audience Engagement

:: By Allison Howen, Associate Editor :: Engagement is traditionally defined as an agreement, a promise if you will, to be present at a particular place and time. It’s no different really in the digital realm where engagement...

3 Takeaways from Hilton's Vacationitis Campaign

Does your advertising campaign need some housekeeping? Take a page from Hilton Hotels & Resorts newest promotion, the Any Weekend, Anywhere Sale. You may have heard Hilton’s radio spots promoting its campaign. Similar to...

Three Contest Platforms to Help Brands Win

Ever passed up browsing through the pictures of an ugly Christmas sweater contest ? Not many of us do, because even if we don’t enter the contest ourselves, the contest and pictures are amusing and interactive. However, not only...


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