Posts tagged contextual advertising RSS

Contextual Ad Face-Off

Google has been the undisputed leader in search and Internet advertising for what seems like forever, and despite the many fruitless attempts to challenge their dominance, they remain at the top ( although many expect Facebook to make...

Topic Targeting in Google Display Network

Google announced that advertisers engaged in keyword-based contextual targeting on the its Display Network will now also be able to do so in a new way - selecting from over 1,750 topics and sub-topics. Using keywords for contextual...

eZanga Contextual Arrives (Too Late?)

Search advertising company Ezanga has added a contextual offering to its suite of services. The contextual advertising technology enables advertisers to specify a target audiences (geographic and demographic) based on marketing goals...


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