Posts tagged conversions RSS

E-Commerce Videos Double Conversions

Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites. In fact, a new report from Invodo reveals that online shoppers who view video are...

Why Are Your E-Commerce Customers Not Buying?

:: By Graeme Caldwell, Nexcess :: Getting people to your e-commerce store is one thing; getting them to make a purchase is something else altogether. The first is the realm of advertising, search engine optimization and social media...

AdWords New Bid Simulator Feature Estimates Conversions

In addition to receiving data on clicks, impressions, and cost estimates, AdWords advertisers can now also see estimated conversions through its Bid Simulator tool. The Bid Simulator tool estimates what advertisers results could have...

Conversion Critic: Analyze Landing Page

Search marketing agency Engine Ready released ConversionCritic today, an online tool for search marketers designed to help them analyze and improve landing pages. The service is free of charge right now and is definitely worth a look...

2008 Online Retailer Holiday Strategies

Shopzilla's 2008 eHoliday study, conducted for Shop.org , reveals some strategies that online retailers are taking this year to beat a sagging economy. The study surveyed 60 online retailers from October 1-20, as well as 2,040...

Fewer Clicks Equals More Success

Have you ever read an article about how to improve conversions, and the author says something like, "you need to turn browsers into buyers," to which you scratch your head, sigh and return to your regular tasks? Probably...

WideMile's Multivariate Optimization Platform

Widemile announced at SES New York today the beta availability of its third-generation optimization platform, a browser-based application which helps online marketers maximize campaign performance by testing and optimizing landing...

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