Posts tagged cookie tracking RSS

Will There Ever Be Cookie-Less Tracking?

:: By Matt Swan, Affiliate Window :: With the recent news that the next release of Mozilla’s Firefox browser will come with third-party cookies blocked as standard, there has been a lot of uncertainty for online marketers. Indeed...

Tracking the Behavioral Targeted Ad Debate

The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...

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