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Obtaining EU Visitors' Consent Required for AdSense Publishers

Those responsible for website monetization were caught by surprise this week. Google announced a relatively major change to its user consent policy which will affect publishers using Google products and services including Google AdSense...

Do Not Track in Piwik Analytics

Piwik has announced a new release of its analytics solution (version 1.8) , and anyone using tracking cookies -- particularly most recently in the U.K. -- should pay close attention. In addition to several new reports (desktop vs....

Tracking the Behavioral Targeted Ad Debate

The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...

Quantcast: Cookies to People Translation

Internet ratings provider Quantcast launched an audience measurement solution to offer users visibility into cookie-based traffic counts and "people-based" audience estiamates for Quantcast "quantified" web properties...

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