Posts tagged covario RSS

Dentsu Aegis Network Acquires Covario

The Dentsu Aegis Network, a multinational media and digital marketing communications company, announced that it has signed a definitive agreement to acquire Covario, Inc.’s search and content marketing agency business. Dema Zlotin...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

As Mobile Matures, Ad Spend Goes Up

Mobile is maturing right before our virtual eyes. Today, Covario – a search marketing firm – released its Global Paid Search Spend Analysis for the first quarter of 2014 . One of the key findings of the study was the rise...

2013 Search Advertising Ends on a High Note

Search advertising ended 2013 on a high note, with data from Covario revealing that fourth quarter pay-per-click advertising rose 13 percent from the third quarter and 7 percent year-over-year. Additional data from the search marketing...

Author Rank Concerns and Other POVs

Author Rank is all the buzz in SEO communities, because it helps companies achieve better online visibility. With that in mind, Covario, a search-marketing agency, released a point of view (POV) on Google Author Rank and how best to...

Paid Search Spend Recommendations, Findings

2012 has come and gone, but its global paid search spend deserves some attention in the New Year. Covario, an independent search-marketing agency, recently released its Global Paid Search Spend Analysis for Q4 and 2012 as a whole,...

Maximizing Online Development and Marketing Spend in Russia

Russia’s volatile, yet rapidly expanding e-commerce market is raising eyebrows in the global marketplace. With Europe’s largest online audience, Russia still has lots of room to grow. Unlike the highly saturated Internet...

Blame it on Rio – Your New SEO Success, That is

Search marketing agency Covario has released a new business unit aimed at growing the market for its present SEO and social media software tools. Rio SEO will focus on serving the automation needs of in-house SEO managers extending...

Global Paid Search Spend Climbs 22 Percent

Covario has released its quarterly Global Paid Search Spend Analysis, which found that paid search advertising spending in the first quarter of 2012 by technology and consumer electronics companies was up more than 22 percent over...

Poor SEO Health for the Pharmaceutical Industry

It looks like the pharmaceutical industry could use a new SEO prescription; that is, at least, according to a recent study by Covario , which details exactly how Big Pharma is providing the perfect blueprint for what not-to-do when...

Massive Increases in Global Paid Search Spending

Independent search marketing agency (and software solutions provider) Covario released its third quarter Global Search Advertising Spend Analysis last week. The whitepaper included information showing that paid search spending by technology...

Friday 15 for Web Pros

Friday is the perfect opportunity to take a moment and look back at the most important and interesting business and technology developments of the week – those that will influence you in the future and likely are impacting some...

Covario, Adobe to Offer One-stop Search Solution

Covario has announced a new integration with Adobe SearchCenter+ that will provide marketers with a complete range of paid and organic search analytics in one easily accessible report. The two companies expect their combined offering...

Covario, Kenshoo to Offer Combined Search Solution

Web industry leaders Covario and Kenshoo have announced a strategic agreement that includes software licensing and technology integration to deliver innovative search and social marketing solutions for enterprise advertisers. Covario...

Covario's Revenues, Reputation on the Move

Covario, Inc., one of the nation’s largest independent providers of search marketing software solutions and agency services for both search engine optimization (SEO) and paid search marketing, moved up two notches from No. 22...

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